Open to opportunities

Ryan Gonzalez

@ryangonzalez

Message

Automotive BDC and internet sales specialist focused on qualified leads and pipeline growth.

United States

Message

What I'm looking for

I’m looking for an automotive sales role where I can own qualified lead flow, manage CRM-driven pipelines, and partner cross-functionally to reduce turnaround time while improving KPIs like show rate and conversion.

I’m an automotive Internet Sales & BDC Specialist with a proven record generating and qualifying inbound/outbound leads and converting them into booked test drives. Since April 2023, I’ve improved lead-to-appointment conversion by approximately 12% by coordinating phone, email, and digital outreach, while scheduling 20+ test drives monthly.

Across my roles in pre-owned vehicle acquisition and BDC sales, I’ve owned full pipeline execution in VinSolutions CRM, consistently tracking KPIs and lead activity across 100+ active contacts and improving show rates and monthly sales performance. I’m especially proud of helping reduce deal turnaround time by acting as a digital sales point-of-contact between internet leads, showroom teams, and finance, and mentoring junior BDC staff on phone scripts, CRM best practices, and follow-up strategies.

Experience

Work history, roles, and key accomplishments

Current

Internet Sales & BDC Specialist

Current

Land Rover Parsippany

Apr 2023 - Present (3 years 1 month)

Generated and qualified inbound/outbound leads, scheduling 20+ test drives monthly and improving lead-to-appointment conversion by approximately 12%. Managed the full sales pipeline in VinSolutions CRM and coordinated with the showroom and finance teams to reduce deal turnaround time.

Lead Generation Lead Qualification Appointment Setting VinSolutions CRM KPI Tracking Sales Pipeline Management Digital Sales Coordination Test Drive Scheduling

Pre-Owned Vehicle Acquisition Specialist

Mercedes-Benz of Caldwell

Aug 2022 - Apr 2023 (8 months)

Met or exceeded monthly vehicle acquisition targets by 8–10% through systematic appraisal, negotiation, and purchase of pre-owned inventory. Completed purchase documentation and title processing to support compliant, faster deal turnaround.

Vehicle Appraisal Negotiation Pre Owned Inventory Purchasing Sales Support Documentation Title Processing & Compliance Inventory To Deal Conversion

Senior BDC Sales Representative

Ramsey Subaru

Aug 2018 - Aug 2022 (4 years)

Improved appointment show rate by 12% and increased monthly vehicle sales by 10% through structured lead follow-up and outreach cadences. Managed 150+ active leads per month in CRM and trained junior BDC staff on phone scripts, CRM best practices, and follow-up strategies.

Lead Management Lead Follow Up Appointment Setting Outreach Cadences KPI Tracking Phone Scripts Sales Coaching

Production Assistant & Performing Musician

Hillsong NYC

Jan 2015 - Jan 2022 (7 years)

Coordinated live event logistics and technical setup for weekly services and large-scale productions for congregations of thousands. Performed as a keyboardist and drummer across recurring and special events.

Event Logistics Live Production Support Drumming Team Coordination Event Execution

Family Retreat Volunteer

Joni and Friends

Jan 2014 - Jan 2017 (3 years)

Provided direct care, companionship, and support to families with children with disabilities during annual summer retreats. Supported family needs throughout the retreat program by maintaining consistent hands-on assistance.

Direct Care Companionship Disability Support Family Support Communication Community Retreat Service