At OSF Digital, I built lifecycle journeys for enterprise clients, from acquisition and onboarding through loyalty and win-back, raising customer lifetime value by an average of 30%. I also designed data models and testing frameworks that lifted conversion rates by up to 40%.
I was the sole SFMC consultant for M&S International across 40+ countries and 14 languages, and a senior consultant on L'Oréal Derma & Hair across five countries. For Kneipp, I owned a five-business-unit SFMC instance, including loyalty journeys and GDPR contact deletion automations.
At Esprit GmbH, I built email journeys using an RFM segmentation model that reached 45% open rates and 12% conversion. I also ran omnichannel campaigns and, as Product Owner for the app and website, shipped features and ran tests that lifted conversion rate by 150%.
At PwC Portugal, I implemented SFMC for more than 20 brands and led PwC Europe's internal rollout, delivering training to marketers and directors. I now deliver SFMC builds, platform audits and technical documentation for enterprise clients as an independent consultant.
