Fernanda Delatorre
@fernandadelatorre
I build and optimize multilingual CRM campaigns, automation, and lifecycle communications for SaaS teams.
PolandWhat I'm looking for
I've supported CRM operations at AirHelp, managing multilingual email and SMS campaigns for a global SaaS company across 16 languages. I helped build and scale the CRM Operations function from its early stages.
I built, tested, scheduled, and monitored campaigns in Iterable and Bloomreach, managing segmentation, targeting, exclusions, lifecycle execution, and campaign QA. My workflow optimization increased email open rates by approximately 25% and reduced manual campaign work by approximately 10%.
I work closely with Marketing, Product, Engineering, and Design, bringing a technical foundation in HTML, SQL, integrations, and APIs. I've also participated in two CRM platform migrations and maintained reusable templates, documentation, QA checklists, and GDPR-compliant consent processes.
I'm currently strengthening my documentation, workflow improvement, stakeholder communication, and operational quality skills in an international operations role at Arrow Electronics.
Experience
Work history, roles, and key accomplishments
Working in a process-focused operations role, strengthening documentation, workflow improvement, stakeholder communication, and operational quality across international teams.
CRM Administrator / Marketing Operations Specialist
AirHelp
Jun 2018 - Feb 2025 (6 years 8 months)
Supported CRM operations for a global SaaS company, managing email and SMS campaigns across multiple markets and languages. Reduced manual campaign work by approximately 10% through automation improvements and increased email open rates by approximately 25% through workflow optimization.
Claims Specialist
AirHelp
Jan 2017 - May 2018 (1 year 4 months)
Managed customer communications and claims using Zendesk, collaborating with legal and operations teams while maintaining service quality and process consistency.
Software Developer
Various Companies
Jan 2006 - Dec 2014 (8 years 11 months)
Started career in software development, building a strong technical foundation that continues to help work effectively with CRM systems, integrations, APIs, and engineering teams.
Education
Degrees, certifications, and relevant coursework
Pontifícia Universidade Católica do Paraná
Bachelor's Degree, Information Systems
Bachelor's Degree in Information Systems from Pontifícia Universidade Católica do Paraná, completed in 2010.
Availability
Location
PolandAuthorized to work in
Salary expectations
Job categories
Skills
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