Open to opportunities

Alexandre Santos

@alexandresantos1

Message

Dynamic Marketing Cloud Specialist with expertise in CRM automation.

Portugal

Message

What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my skills in marketing automation and data analysis to drive impactful campaigns.

I am a Marketing Cloud Specialist with over 3 years of experience in CRM automation, dedicated to enhancing customer engagement through strategic email marketing and seamless customer journeys. My expertise lies in building targeted audience segments using SQL and AMPscript, ensuring optimal performance of multi-channel campaigns.

At BCA Europe, I maintained the Marketing Cloud platform, optimizing customer journeys and creating segmented lists for effective audience targeting. I also provided mentorship to the Marketing Locam team across Europe, enhancing automated programs with data from multiple sources. My previous role as a Senior Campaign Specialist at VML MAP involved working on marketing automation for high-profile clients like Volvo and IOC, where I built HTML email templates and managed campaign execution using Journey Builder and Automation Studio.

Experience

Work history, roles, and key accomplishments

Current

Marketing Cloud Specialist

Current

BCA Europe

Dec 2024 - Present (5 months)

Maintained the Marketing Cloud platform, ensuring optimized customer journeys, landing pages, and email content. Provided mentorship and guidance to the Marketing Locam team across Europe.

Salesforce Marketing Cloud Data Driven Marketing Email Marketing Salesforce Marketing Automation SQL

Senior Campaign Specialist

VML MAP

Jan 2024 - Dec 2024 (11 months)

Worked on marketing automation for Volvo and IOC, building HTML email templates and audience segments in SFMC. Used AMPscript and SQL to deliver dynamic content and managed campaign execution using Journey Builder and Automation Studio.

Salesforce Marketing Cloud Marketing Automation SQL AmpScript HTML Automation Studio

Campaign Specialist

VML MAP

Sep 2023 - Dec 2023 (3 months)

Contributed to Adidas campaigns via SFMC, developing and testing HTML emails. Segmented audiences using SQL and performed quality checks and monitored performance.

Salesforce Marketing Cloud HTML SQL Segmentation Quality Assurance

Education

Degrees, certifications, and relevant coursework

IADE - Creative University

Bachelor's Degree, Marketing and Advertising

2018 - 2021

Completed a Bachelor's degree focusing on Marketing and Advertising. Gained foundational knowledge in marketing principles and advertising strategies.