Open to opportunities

Anastasia Artemovskaya

@anastasiaartemovskay

Message

CRM & Lifecycle Marketing Manager driving retention through data-led automation and A/B testing.

Portugal

Message

What I'm looking for

I’m looking for a CRM/lifecycle role where I can own end-to-end automation, use rigorous A/B testing to grow retention and CTR, and collaborate with data-driven teams that value measurable customer impact.

I’m a CRM & Lifecycle Marketing Manager focused on building lifecycle programmes that turn audiences into repeat customers. I’ve managed full lifecycle strategy across onboarding, activation, loyalty, re-engagement and win-back, using measurement-first decisions.

At VkusVill, I owned multi-channel automated flows (email, push, SMS) for a 200K+ user base in a B2B2C model, delivering sustained 54% open rate and 14% CTR. I also developed B2B2C segmentation to improve targeting precision and campaign relevance.

At Lamoda, I increased repeat purchase rate by ~12% by optimising post-purchase and loyalty flows across an international brand portfolio. I drove +14% email CTR through systematic A/B testing of messaging, creatives and personalisation.

Earlier, at Ozon.ru and Estée Lauder Companies, I improved CVR by +27% through A/B testing across landing pages and email messaging, and drove acquisition of 1.2M+ new users with +18% email CTR through personalisation and messaging optimisation.

Experience

Work history, roles, and key accomplishments

Current

CRM & Lifecycle Marketing Manager

Current

VkusVill

Mar 2025 - Present (1 year 3 months)

Managed lifecycle email programs across a 200K+ user base in a B2B2C model, achieving 54% open rate and 14% CTR. Built multi-channel automated flows (email, push, SMS) and improved end-user adoption within corporate accounts through segmentation and re-engagement optimizations.

CRM Automation Multi Channel Messaging (Email Push SMS)Audience Targeting Marketing Performance Analysis

CRM & Lifecycle Marketing Manager

Lamoda

Oct 2023 - Mar 2025 (1 year 5 months)

Increased repeat purchase rate by ~12% by optimizing post-purchase and loyalty flows for an international brand portfolio. Improved email CTR by +14% through systematic A/B testing and owned lifecycle strategy (welcome, post-purchase, re-engagement, win-back) with campaign calendars and automated flows in Klaviyo.

Lifecycle Strategy A B Testing Loyalty And Retention Flows Klaviyo

Lifecycle Marketing Strategist

Ozon.ru

Sep 2022 - Oct 2023 (1 year 1 month)

Supported CRM and lifecycle communication strategies across 15+ brand verticals, including electronics, home goods, and private label. Improved conversion rate (CVR) by +27% through structured A/B testing of landing pages and email messaging, using user behavior analysis to refine targeting.

A B Testing Conversion Rate Optimization (CRO)User Behavior Analysis Audience Targeting

Growth & Lifecycle Marketing Specialist

Estée Lauder Companies

Apr 2021 - Sep 2022 (1 year 5 months)

Drove acquisition of 1.2M+ new users through email campaigns and on-site promotions across Bobbi Brown and La Mer portfolios. Increased email CTR by +18% via personalization, and built targeted segmentation and retention flows to improve repeat engagement across the EMEA brand portfolio.

Email & Lifecycle Marketing A B Testing Customer Segmentation On Site Promotions EMEA Marketing Support Performance Optimization