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Thálita Silva

@thlitasilva

Account Executive at GMS AGENCY managing international digital communications projects and integrated campaigns across multiple markets.

Portugal

Message

At GMS AGENCY, I manage digital marketing and communications projects across international markets. I plan integrated campaigns across PR, digital, social media and CRM channels, and develop social content strategies and campaign messaging.

At NESTLE BUSINESS SERVICES, I delivered CRM campaigns for multiple Nestlé brands using Oracle Eloqua. I built customer journeys, created email campaigns, forms and dynamic content, and monitored performance through KPI reports.

Earlier, I managed international operations at BNP PARIBAS CORPORATE & INSTITUTIONAL BANKING and worked in PR, communications and content roles. At SAY U CONSULTING, MARKETING & COMMS, SA, I managed social media content and media relations; at Plot Content Agency | Listen & Learn Research, I produced SEO-optimised content.

Experience

Work history, roles, and key accomplishments

Current

Account Executive

Current

GMS Agency

Dec 2025 - Present (10 months)

Managed digital marketing and communications projects across multiple international markets. Planned and coordinated integrated marketing campaigns across PR, digital, social media, and CRM channels.

Digital Marketing Communication Skills Integrated Marketing Campaigns PR Social Media CRM Content Strategy Editorial Calendar Customer Relationship Management Reporting Presentation Skills Strategic Marketing Brand Positioning

CRM Deployment Specialist

Nestle Business Services

Mar 2025 - Dec 2025 (9 months)

Delivered end-to-end CRM campaigns for multiple Nestlé brands using Oracle Eloqua. Built customer journeys and managed audience segmentation, campaign testing, and KPI reporting.

Eloqua CRM Campaign Management Customer Journey HTML Emails Audience Segmentation Dynamic Content Merge Fields Campaign Testing Quality Assurance KPI Reporting Collaboration

Securities Settlement Officer

BNP Paribas Corporate & Institutional Banking

Nov 2019 - Mar 2025 (5 years 4 months)

Managed complex international operations within a global banking environment, collaborating with multiple stakeholders while ensuring operational excellence, accuracy, and continuous process improvement.

International Operations Stakeholder Management Operational Excellence Accuracy Process Improvement

Copywriter & Content Analyst

Plot Content Agency

Dec 2018 - Apr 2023 (4 years 4 months)

Produced SEO-optimised content for websites, email campaigns, and social media. Supported digital marketing, content planning, and campaign execution.

SEO Content Writing Email Marketing Social Media Digital Marketing Content Planning Campaign Execution Brand Guidelines UX

PR & Communications Account

Say U Consulting, Marketing & Comms, SA

May 2016 - May 2018 (2 years)

Managed social media content and community communications. Supported integrated marketing and communication campaigns, produced website content, SEO content, and digital assets.

Social Media Community Management Integrated Marketing Communication Skills Website Content SEO Digital Assets Media Relations Corporate Communications Quality Assurance

Education

Degrees, certifications, and relevant coursework

EDIT Disruptive Digital Education

Digital Marketing, Digital Marketing

2023 - 2023

Completed a Digital Marketing course covering content marketing, strategy, SEO, Google Analytics, and basic UX fundamentals from October to December 2023.