Open to opportunities

Rui Campos

@ruicampos

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Experienced Marketing Automation Specialist with a focus on optimization.

Portugal

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What I'm looking for

I am looking for a role that allows me to leverage my marketing automation expertise while fostering a collaborative and innovative company culture.

I am a seasoned Marketing Automation Specialist with over six years of experience in optimizing marketing technology stacks and enhancing lead generation strategies. Currently, I manage and optimize marketing operations at Signal AI, where I have successfully developed a customizable email preference center and maintained a lead scoring model that aligns marketing and sales efforts.

Throughout my career, I have collaborated closely with marketing teams to launch and monitor campaigns, ensuring effective execution and reporting. My expertise in tools like Marketo, Pardot, and Salesforce has allowed me to support global and regional cross-channel lead generation activities, delivering critical insights to sales teams. I am passionate about evangelizing marketing automation best practices and continuously seek opportunities to automate and standardize processes to improve efficiency and ROI.

Experience

Work history, roles, and key accomplishments

Current

Sr. Marketing Automation Specialist

Current

Signal AI

Mar 2025 - Present (2 months)

Managed and optimized the company’s marketing technology stack, including Pardot, Qualified, Salesforce, LeanData, and Apollo. Developed and implemented a customizable email preference center to allow users to select their communication interests.

Pardot Qualified Salesforce LeanData Apollo Marketing Automation Email Marketing Lead Scoring Campaign Management

Sr. Marketing Automation Specialist

Fujitsu

Oct 2022 - Feb 2025 (2 years 4 months)

Utilized integrated MarTech, such as Marketo, Pardot and SalesForce, for EMEA and North America regions, supporting the planning, design and implementation of global & regional cross-channel lead generation activities. Analyzed and optimized marketing automation activities & strategic programs, working closely with multiple stakeholders to provide insights on campaign performance and increase exec

Marketo Pardot Salesforce Asana Jira ServiceNow Marketing Automation Lead Generation Campaign Analysis

Marketing Automation Specialist

Fujitsu

May 2020 - Oct 2022 (2 years 5 months)

Managed marketing automation responsibilities for the APAC and North America regions. Started using Pardot in late 2022.

Marketo Pardot Salesforce Asana Jira ServiceNow Marketing Automation APAC Americas

Marketing Automation Specialist

OutSystems

Jun 2018 - May 2020 (1 year 11 months)

Leveraged Marketo and Salesforce to strategically plan, execute, and optimize a variety of lead generation activities. Created, managed, and maintained comprehensive automation workflows for key events such as Road Shows, Trade Shows, Webinars, and Training Sessions.

Marketo Salesforce Lead Generation Email Campaigns Workflows Event Management Reporting

Content Manager

Media Markt

Jan 2016 - Jul 2017 (1 year 6 months)

Ensured positive online experience and navigability. Managed banners, promotional and landing pages. Managed the product range in cooperation with category managers.

Navigation Landing Pages Product Management Category Management