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Henrique Martinez

@henriquemartinez

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Senior CRM Specialist | Business Analyst | MarTech Consult

Portugal

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What I'm looking for

I'm looking for opportunities to lead CRM, retention, customer lifecycle, and marketing automation initiatives, partnering across product, design, analytics, and technical teams to improve acquisition, engagement, and long-term customer value.

I build data-driven CRM, retention, and marketing automation programs across global markets.

Experience

Work history, roles, and key accomplishments

Current

Senior CRM Specialist & Business Analyst

Current

DevoTeam

Jan 2025 - Present (1 year 8 months)

Lead functional specialist handling advanced CRM deployment, analytics, and customer lifecycle management for high-value enterprise accounts. Lead multi-market retention strategies using Braze and configure digital lead acquisition strategies using Wyng.

Braze Wyng CRM Strategy Customer Lifecycle Management Agile Stakeholder Management Meta Ads TikTokAds

Current

Independent MarTech & CRM Consultant

Current

Various Clients

Jan 2014 - Present (12 years 8 months)

Provide strategic consulting for e-commerce, lead generation, and digital platforms, specializing in marketing automation architecture and lifecycle setup. Audit CRM infrastructures to optimize email deliverability and conversion metrics.

Retention Strategy Marketing Automation CRM Strategy Lifecycle Marketing Email Deliverability Conversion Rate Optimization Ecommerce Lead Generation

CRM Deployment Specialist & MarTech Analyst

Nestlé Business Services

Oct 2023 - Jan 2025 (1 year 3 months)

Managed end-to-end execution, journey configuration, and localization of digital marketing campaigns for multiple European markets. Utilized Salesforce Marketing Cloud to deploy complex omnichannel communication strategies.

Salesforce Marketing Cloud Email Studio Salesforce Journey Builder Automation Studio Mobile Studio Omni Channel Marketing Data Analysis Segmentation

MarTech Consultant

Divain Team

Mar 2023 - May 2023 (2 months)

Retained for a strategic short-term project focused on centralizing marketing automation frameworks and auditing existing e-commerce retention workflows. Delivered a comprehensive operational blueprint and strategic roadmap.

Marketing Automation Ecommerce Workflow Optimization KPI development Data Analysis Data Driven Insights

Salesforce Marketing Cloud Consultant / MarTech Analyst

Imaginedone

Jul 2021 - Nov 2022 (1 year 4 months)

Architected and implemented end-to-end SFMC instances for new accounts, configuring data models and cross-cloud integrations. Designed complex multi-channel customer journeys using Journey Builder and Automation Studio.

Salesforce Marketing Cloud Salesforce Journey Builder Automation Studio Email Studio Mobile Studio Data Modeling SFTP API Integration Customer Relationship Management

Digital Marketing Analyst

Hospital São Lucas Copacabana

Sep 2020 - Jul 2021 (10 months)

Spearheaded digital transformation strategy for the healthcare facility, defining cross-media KPIs. Managed end-to-end media planning, tracking, and campaign optimization to lower customer acquisition costs.

YouTube LinkedIn Content Creation Digital Marketing Media Planning Campaign Optimization Google Ads Meta Ads KPI development Content Marketing Data Analysis

Marketing Assistant & Intern

Brasil Brokers

Apr 2018 - Sep 2020 (2 years 5 months)

Co-developed a comprehensive Customer Relationship management project, structuring teams across lead generation, nurturing, and post-sales. Established inbound marketing automation tracks and lead scoring models.

Lead Generation Lead Nurturing KPI Dashboards Stakeholder Management CRM Inbound Marketing Marketing Automation Lead Scoring Meta Ads Google Ads KPI development Dashboarding

Growth & Marketing Specialist

Sociedade Brasileira de Cultura Eslava

Oct 2017 - Apr 2018 (6 months)

Orchestrated end-to-end communication and performance marketing strategy to drive student acquisition. Scaled business growth by 100% through targeted paid media campaigns on Meta Ads.