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Ruchicca Patel

@ruchiccapatel

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Data-driven growth marketer with 7+ years of experience.

India

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can lead impactful marketing strategies and contribute to business growth.

I am a growth marketer with over 7 years of experience in go-to-market strategy, product marketing, and full-funnel growth. My entrepreneurial mindset has allowed me to lead teams and manage clients effectively, driving significant revenue through innovative marketing strategies. I have a proven track record in user acquisition, activation, retention, and revenue optimization.

As an Associate Director of Marketing at Ctruh Technologies, I built a high-performing marketing team and implemented strategies that boosted lead conversion rates from 2% to 40%. My efforts in content-led growth resulted in over 1 million engagements across various platforms. I also successfully launched products at major events, generating substantial sales pipelines and cutting customer acquisition costs.

Previously, as the Founder and CEO of Branding Future Media, I scaled the agency to over ₹2.5 Cr in revenue within four years, managing omni-channel campaigns for numerous clients. My expertise in digital marketing has helped businesses enhance their online presence and optimize their marketing funnels, achieving remarkable results in lead conversions and client engagement.

Experience

Work history, roles, and key accomplishments

Associate Director – Marketing

Ctruh Technologies

Jul 2024 - Jul 2024 (0 months)

Led a full-stack marketing team, enhancing efficiency by 40% through automation and cross-functional workflows. Drove significant engagement across social media platforms, improved lead conversion rates, and optimized website traffic, resulting in a high-intent lead funnel. Successfully launched products and generated substantial sales pipelines.

Team Leadership Marketing Automation Conversion Rate Optimization Social Media Marketing PPC SEO Email Marketing Brand Strategy Data Analysis Lead Generation

Founder–CEO & CMO

Branding Future Media

Mar 2019 - Nov 2023 (4 years 8 months)

Successfully bootstrapped an agency to over ₹2.5 Cr in revenue, managing omni-channel campaigns for multiple clients. Expanded service offerings and optimized marketing strategies, achieving significant improvements in lead conversions and client engagement.

Business Development Campaign Management Team Building Digital Marketing Performance Marketing Budget Management Content Strategy

Growth & Brand Strategist

Chhatra Sansad

May 2019 - Feb 2021 (1 year 9 months)

Transformed offline initiatives into a robust online presence, significantly growing community engagement. Developed a new educational product that fostered partnerships and created numerous internship opportunities.

Community Building Product Development Strategic Planning Content Creation Partnership Development Digital Marketing Social Media Strategy Leadership

Digital Marketing Associate

VNB Consulting Services

Jan 2018 - Jan 2019 (11 months)

Executed digital marketing campaigns across email, PPC, and social media, contributing to a significant increase in website traffic and inbound leads. Collaborated on content creation and landing page optimization.

Email Marketing PPC Social Media Marketing Content Development Campaign Execution Data Analysis SEO Team Collaboration

Education

Degrees, certifications, and relevant coursework

New York Institute of Technology

Bachelor of Fine Arts, Advertising & Marketing

2015 - 2019

Grade: Dean’s List

Activities and societies: Engaged in projects related to SaaS, B2B Tech, D2C, Ecommerce, XR, EdTech, and Fintech.

Bachelor’s of Fine Arts with a focus on Visual Storytelling. Developed skills in branding, UI/UX, and marketing strategies. Recognized on the Dean’s List and received the SOURCE Award for outstanding academic performance.