Kadambari Rathinakumar
@kadambarirathinakuma
Senior marketing manager driving revenue through behavioral segmentation and CRM/retention optimization across B2B SaaS and ecommerce.
IndiaWhat I'm looking for
I’m a Senior Marketing Manager specializing in lifecycle growth for B2B SaaS and ecommerce, with 9+ years of experience optimizing revenue through behavioral segmentation and retention strategy.
In my current role at Norton LifeLock (Gen Digital), I lead lifecycle and content strategy for a $15M+ ARR portfolio across US and EMEA, driving 98% forecast accuracy and building RFM-based engagement frameworks to improve campaign conversion by 15%.
I’ve spearheaded CRM campaigns across email, push, and in-app touchpoints, enabling $11M+ annual incremental revenue through systematic CRO testing, win-back initiatives, and churn-pattern analysis that captured $2M+ in incremental revenue.
I also own end-to-end product launch and adoption strategy, collaborating with Product, Engineering, Analytics, and Design to define onboarding and content guidelines—driving $1M+ annual incremental revenue—while mentoring interns and building tools like an AI campaign anomaly detection approach to reduce monitoring effort.
Experience
Work history, roles, and key accomplishments
Lifecycle Marketing Manager
Apr 2022 - Present (4 years 2 months)
Led lifecycle marketing and content strategy for a $15M+ ARR portfolio across US and EMEA, driving 98% forecast accuracy through data-led retention planning. Delivered $11M+ in incremental revenue via systematic CRO testing across email, push, and in-app channels, improved conversion rates by 15%, and reduced churn through targeted win-back and product adoption campaigns.
Owned lifecycle strategy and end-to-end campaign planning, driving 65% of total business revenue. Spearheaded 8+ brand launch campaigns and optimized multi-channel experiences (email, push, in-app, SMS) to deliver up to $5M+ annual revenue run rate.
Developed content and curation strategy using customer purchase cohort analysis to improve product discovery and positioning. Designed A/B tests for discount messaging, product attribute positioning, and email copy, increasing email conversion rates by 6%, and conducted competitive and market trend analysis to improve navigation and discovery.
Managed in-app visibility planning in collaboration with supply teams by building weekly marketing roster plans aligned to seasonal demand and business priorities. Conducted A/B testing of website content and promotional messaging to improve user experience and seasonal campaign performance.
Category Merchandiser
Hamleys (Reliance Brands Limited)
Jun 2016 - Aug 2017 (1 year 2 months)
Managed merchandise inventory planning and assortment optimization for 8 transit airport retail stores, achieving 98% on-shelf availability. Implemented an automated inventory replenishment model using sales forecasting and demand signals to reduce stockouts and improve inventory turnover.
Education
Degrees, certifications, and relevant coursework
National Institute of Fashion Technology (NIFT)
Master of Fashion Management, Fashion Management
Grade: 8.83/10
Activities and societies: Gold Medalist; Best All Rounder Award.
Completed a Master of Fashion Management at NIFT Bangalore, graduating in 2016. Awarded Gold Medalist honors and the Best All Rounder Award.
PSG College of Technology
Bachelor of Fashion Technology, Fashion Technology
Grade: 9.34/10
Activities and societies: Gold Medalist; Best Outgoing Student Award.
Completed a Bachelor of Fashion Technology at PSG College of Technology, graduating in 2014. Earned Gold Medalist honors and the Best Outgoing Student Award.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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