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Roxana Sofia

@roxanasofia

I'm Roxana Sofia, a Digital Marketing and Social Media Strategist specializing in creating and executing growth campaigns.

Venezuela

Message

What I'm looking for

I seek a remote role where I can lead data-driven multichannel campaigns, optimize funnels and landing pages, and collaborate with teams to scale measurable user acquisition and retention.

I am a data-driven digital marketing and social media strategist who designs and executes multichannel growth campaigns that convert content and advertising into acquisition, engagement, and retention. I combine SEO copywriting, paid advertising, email automation, and creative visual content to scale brand growth and improve KPIs.

I've managed campaigns and community performance across platforms, grown user bases rapidly, and produced educational and conversion-focused content for sectors including legal-tech, iGaming, fintech, and ecommerce. I prioritize clear metrics, continual optimization, and practical tools to deliver consistent, measurable results.

Experience

Work history, roles, and key accomplishments

Digital Marketing Strategist

TigerByte Studio

Jul 2025 - Feb 2026 (7 months)

Planned and executed multichannel digital growth campaigns for legal-tech, increasing user base from 30 to 227 in 6 weeks (+750%) and generating ~85 new users per week through content and paid ads.

Social Media Strategy Meta Ads Google Ads Email Marketing Canva Video Editing Analytics Campaign Management

SEO Copywriter (Spanish)

Seo Profy

Apr 2022 - Nov 2025 (3 years 7 months)

Produced SEO-optimized Spanish articles for iGaming and other niches (legal, automotive), improving content relevance and search visibility from April 2022 through November 2025.

Keyword Research Content Strategy IGaming CMS Editing Research

Telemarketing Appointment Setter

Promotex

Jun 2025 - Aug 2025 (2 months)

Conducted cold calls to qualify prospects for POS solutions and presented proposals to reduce card processing fees, supporting sales pipeline development.

Cold Calling Lead Qualification Sales Outreach CRM Communication Objection Handling

Personal Assistant (Part Time)

Wing Assistant

Apr 2023 - May 2023 (1 month)

Managed administrative tasks including billing, reservations, scheduling, and client communications via email and chat to support business operations.

Scheduling Billing Client Communication Administrative Support Calendar Management Organization

Education

Degrees, certifications, and relevant coursework

Universidad Nacional Experimental de Guayana

Engineer (Computer Science), Computer Science Engineering

1996 - 2004

Activities and societies: Produced educational content and contributed to digital community growth; additional short courses in digital marketing and productivity listed separately.

Completed an engineering program in Computer Science focusing on software and systems fundamentals.