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Margarita Santos Amado

@margaritasantosamado

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Bilingual marketing professional driving digital campaigns, analytics, and sales-funnel growth.

Colombia

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What I'm looking for

I seek remote roles in digital marketing where I can drive campaign performance, optimize email and social funnels, collaborate cross-functionally, and grow in analytics and marketing strategy.

I am a bilingual marketing and international business professional with 4+ years leading digital initiatives across B2B and B2C industries. I specialize in email marketing, Meta Ads management, content creation, marketing analytics, and sales-funnel optimization to increase engagement and conversions.

I combine a strong customer-service background with excellent communication in English and Spanish and proven experience working remotely using cloud-based collaboration tools like Microsoft Teams, Zoom, Notion, and Google Workspace. I have implemented campaigns using Meta Ads, Mailchimp and Brevo, improving click-through rates and campaign ROI.

Proactive and results-oriented, I manage priorities independently, support cross-functional teams, and coordinate projects from planning through execution. I aim to contribute measurable digital growth and streamlined marketing-to-sales processes in multicultural, remote or hybrid environments.

Experience

Work history, roles, and key accomplishments

Current

Phone Operator

Current

Latorre Law Firm

Nov 2024 - Present (11 months)

Handled bilingual client, provider, and hospital communications in a fully remote environment, coordinated appointments and follow-ups using Outlook and Zoom, and maintained accurate client records to improve cross-time-zone communication flow.

Bilingualism Outlook Zoom Client Relations Time Management

Customer Service Advisor I

Encore Receivable Management, Inc.

Sep 2024 - Nov 2024 (2 months)

Delivered virtual support for Macy’s and Bloomingdale’s clients via digital channels, resolved customer inquiries, and collaborated with supervisors to streamline workflows and meet performance targets.

Customer Support Troubleshooting Performance Targeting CRM Bilingual Service

Waitress

Estonian House Ltd.

May 2023 - Jun 2024 (1 year 1 month)

Provided front-of-house service and event support at The Smokehouse Malta, ensuring guest satisfaction and smooth event operations during high-volume periods.

Customer Service event support Multitasking Communication Teamwork

Waitress / Event Coordinator

Inmaculada Guadalupe y Amigos - Andrés Carne de Res

Dec 2021 - Feb 2023 (1 year 2 months)

Combined waitstaff duties with event coordination, managing guest service, logistics, and on-site event execution to support successful hospitality events.

Event Coordination Customer Service Logistics Scheduling Teamwork

Digital Marketing Analyst

Amado Colombia S.A.S.

Jun 2020 - Jul 2021 (1 year 1 month)

Developed and implemented digital marketing strategies, executed Facebook and Instagram ad campaigns to increase engagement and traffic, and managed marketplace platforms and content strategies.

Meta Ads Social Media Strategy Content Creation Analytics Marketplace Management Campaign Optimization Canva

Marketing Analyst

Microhome S.A.S.

Jun 2017 - Mar 2020 (2 years 9 months)

Planned and executed integrated marketing campaigns, analyzed digital reports to optimize campaign ROI, managed leads through the sales funnel, and created visual and written content to boost conversions.

Campaign Management Marketing Analytics Lead Nurturing Content Creation Mailchimp Canva

Marketing & Pricing Analyst

Casa Toro Automotriz S.A.

Aug 2014 - Jun 2015 (10 months)

Conducted competitive research and pricing analysis, managed website updates and promotional campaigns, and partnered with a media agency to build a CRM solution for lead nurturing and sales follow-up.

Market Research Pricing Analysis CRM Campaigns Sales Support

Education

Degrees, certifications, and relevant coursework

SENA

Certificate, Audience Profiling for Digital Campaigns

Completed complementary training in Audience Profiling for Digital Campaigns through SENA to enhance digital marketing competencies.

Educación Futuro

Digital Marketing Certification, Digital Marketing

Completed a Digital Marketing Certification program to develop practical skills in digital campaign execution and analytics.

Sergio Arboleda University

Bachelor’s in Marketing and International Business, Marketing and International Business

2015 -

Bachelor’s in Marketing and International Business from Sergio Arboleda University; coursework focused on marketing strategy and international business management.