Vanessa Lazo

I’m a digital marketing specialist with 4+ years of experience in content development, campaign execution, and cross-functional project coordination across startup, international, and remote environments. I’m hands-on with HubSpot, Salesforce, and marketing automation platforms, managing multi-channel communications across email, social, and web.

At Coevo Energy, I designed and launched a company website from scratch on Squarespace, managing 7+ pages and keeping ongoing content updates aligned with brand consistency. I managed my company’s social media end-to-end (planning, creating, scheduling, and automating) and grew LinkedIn from 0 to 358 followers with an average engagement rate of ~12%.

I also built and deployed email campaigns to 450+ subscribers using HubSpot/Mailchimp, coordinating content review and approvals with finance and PR teams. Using Google Analytics, I tracked campaign and site performance and reported data-informed observations to the CMO.

I bring strong organization and adaptability, from supervising 3 marketing interns to supporting events and tradeshow needs. Earlier roles included coordinating national tradeshow participation and planning a company webinar, plus executing 16+ weekly email campaigns over 4 months via marketing automation tools—supported by my MSc in Digital Marketing and bilingual EN/ES background.