Open to opportunities

Andrea Hidalgo

@andreahidalgo

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I’m a bilingual marketing professional optimizing Meta and digital campaigns with data-driven insights.

United States

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What I'm looking for

I’m looking for a growth-focused marketing role where I can run paid media on Meta/TikTok, analyze performance, and turn insights into continual optimization across digital channels.

I’m a bilingual (English/Spanish) marketing professional with agency experience supporting campaign execution, performance analysis, and data-driven optimization across digital channels. I’ve worked extensively with Meta platforms and reported on results to spot trends that improve engagement and outcomes.

In my current role as a Social Media Marketing Assistant at Valkiria Marketing, I manage client work end-to-end—supporting campaign setup, content deployment, and performance tracking across Meta and TikTok. I monitor KPIs like reach and engagement, translate data into monthly performance reports, and flag optimization opportunities for continual improvement.

Earlier, as a Marketing Officer for Latinos at San Antonio, I led initiatives to promote student events through digital platforms, developed content plans to increase engagement, and coordinated messaging and promotional timelines with internal teams.

Experience

Work history, roles, and key accomplishments

Social Media Marketing Assistant

Valkiria Marketing

Sep 2024 - Feb 2026 (1 year 5 months)

Managed 1 client account independently and supported 3 additional accounts by setting up campaigns, deploying content, and tracking performance across Meta and TikTok. Monitored KPIs (reach, engagement, audience growth) and produced monthly reports to translate insights into optimization opportunities.

Meta Business Suite Meta Ads Manager KPI Tracking performance reporting Campaign Optimization Excel Google Tag Manager Canva

Marketing Officer

Latinos At San Antonio

Sep 2021 - May 2023 (1 year 8 months)

Led digital marketing initiatives to promote student events and organizational activities by building and executing content plans to increase engagement and event participation. Coordinated internal teams to align messaging with promotional timelines.

Campaign Execution Content Planning Performance Monitoring Social Media Marketing Excel Google Tag Manager Canva

Education

Degrees, certifications, and relevant coursework

CEI Valencia

Digital Marketing Specialist Program, Digital Marketing

Currently enrolled in an upcoming Digital Marketing Specialist Program focused on Paid Media (SEO/SEM), analytics, and growth marketing strategies (April 2026–June 2026).