Open to opportunities

Shelly Liu

@shellyliu

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I lead organic social growth with strategy, content systems, and data-driven optimization.

United States

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What I'm looking for

I’m looking to own organic social and content strategy end-to-end—building repeatable content systems, partnering on brand voice, and using KPI reporting to test, optimize, and grow across platforms and SEO.

I’m a social media and content professional who owns the full lifecycle of organic growth—from strategy and publishing to community and UGC/influencer coordination. I turn weekly KPI reporting into continuous testing and iteration to improve reach, engagement, and conversions, including driving +38.1K followers, 1.11M impressions, and +36.4K interactions over a three-month period.

As a freelance Social Media Manager & Content Writer, I manage end-to-end organic social execution across Instagram, TikTok, Pinterest, Facebook, and LinkedIn. I build content systems like calendars, short-form video, branded creative, SEO blog content, and email marketing assets—tailored to each brand voice and growth goals—while averaging +124% engagement and +105% follower growth in the first month.

I’ve also led launches and campaign content, including owning full social strategy for the Famm Connect app launch and delivering +81% Instagram engagement, +152% LinkedIn impressions, +244% LinkedIn followers, and 4K website visits while acquiring 2,200 users in three months. I bring SEO-focused long-form content, strong community-minded creative, and training including Google Digital Marketing fundamentals, HubSpot Academy programs, and Google Analytics 4.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager & Content Writer

Current

Shelly Liu Co.

Apr 2021 - Present (5 years 3 months)

Managed end-to-end organic social media strategy and execution across Instagram, TikTok, Pinterest, Facebook, and LinkedIn for clients. Built and executed content systems (calendars, short-form video, branded creative, SEO blog content, and email marketing assets) and drove average +124% engagement and +105% follower growth within the first month.

Organic Social Media Instagram TikTok Pinterest Facebook LinkedIn Short form Video Email Marketing Performance Optimization

Digital Marketing Coordinator

Sage Mind Marketing

Mar 2025 - May 2026 (1 year 2 months)

Led organic social campaigns across Instagram, TikTok, Facebook, and email, owning strategy, content, publishing, community, and UGC/influencer coordination. Owned weekly KPI tracking and reporting and drove 3-month growth of +38.1K followers, 1.11M impressions, and +36.4K interactions.

Organic Social Media Instagram TikTok Facebook Email Marketing Content Publishing Community Management KPI Tracking Performance Testing

Social Media Manager & Content Writer

Hey Famm

Oct 2023 - May 2025 (1 year 7 months)

Owned full social strategy for the Famm Connect app launch and drove +81% Instagram engagement, +152% LinkedIn impressions, +244% LinkedIn followers, and 4K website visits, acquiring 2,200 users in 3 months. Created short-form video and graphics for LGBTQ+ entrepreneurs and published SEO-optimized long-form blog content.

Social Media Strategy Instagram LinkedIn Short form Video Graphics Website Traffic Organic Growth

Digital Marketing Assistant

Marketing by Rocio

Jul 2024 - Feb 2025 (7 months)

Executed multi-platform social campaigns including strategy, content creation, community management, and performance reporting. Developed SEO strategies and authored optimized blog content, monitoring campaign KPIs via social analytics tools to continuously optimize reach.

Social Media Strategy Content Creation Community Management performance reporting SEO Strategy KPIs Social Analytics