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Jalibeth Salcedo

@jalibethsalcedo

Digital Marketing Strategist & Meta Ads Expert (C1 English). 5+ years of experience in Social Media, Copywriting, and Lead Generation.

Venezuela

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What I'm looking for

I’m looking for project-based roles with clear objectives and organized management. I value professional environments that offer flexibility and the chance to apply my full creative and technical skill set to solve diverse business challenges. My goal is to find responsible projects where communication is transparent and results driven.

I am a versatile Digital Marketing & Content Strategist with 5 years of experience in the digital ecosystem. My career began in 2020 as a Community Manager, and I have consistently expanded my expertise to provide end-to-end marketing solutions.

I specialize in three core pillars:

Community Management & Strategy: Managing brand identity and audience engagement to build strong online presences.

Content & Design: Crafting high-conversion copy, video scripts, and professional visual assets using Canva, Capcut, and basic Adobe Illustrator.

Meta Ads & Performance: 3 years of hands-on experience managing Meta Business Suite and Ads Manager to drive lead generation and sales.

With a certified C1 English level (EF SET), I offer professional bilingual communication and the analytical mindset required for high-level AI training and content evaluation. I am an expert at navigating remote collaboration tools like HubSpot, Slack, and Google Workspace to deliver measurable results.

Experience

Work history, roles, and key accomplishments

Content & Digital Marketing

Grecia Salazar Realtor

Apr 2025 - Jan 2026 (9 months)

Led multi-account social media strategy for a real estate rental brand, driving qualified lead generation.
Developed conversion-focused content, video scripts, and SEO-optimized copy across multiple platforms.
Supported Meta Ads campaign structure, segmentation, and performance optimization.
Analyzed metrics to improve engagement and lead quality.

Marketing Advisor & Executive Assistant

Vip Property Realtor

Jan 2023 - Mar 2025 (2 years 2 months)

Built and managed the company website to strengthen digital presence and executed Meta Ads campaigns aligned with sales goals. Managed the CRM database and provided operational marketing support.

Website Management Meta Ads CRM Management Lead Management Digital Marketing Support Sales Alignment Campaign Monitoring Database Accuracy Operational Marketing

Community Manager

Tealca

Jul 2022 - Jan 2023 (6 months)

Launched and managed Instagram strategy, increasing brand visibility through consistent content and engagement. Produced video content and managed digital customer engagement.

Instagram Strategy Community Management Video Content Social Engagement Content Production Digital Customer Engagement Brand Visibility Audience Interaction Analytics Monitoring

Brand Identity Consultant

Arezzo Pizzas

Feb 2022 - Dec 2022 (10 months)

Developed branding strategy and created visual communication guidelines. Provided direction to support consistent brand identity across marketing materials.

Brand Strategy Visual Identity Brand Guidelines Messaging & Tone Creative Direction Marketing Collateral Content Frameworks Digital Branding Consistent Visual Communication

Customer Support & CRM Assistant

Talentum Solutions

Apr 2022 - May 2022 (1 month)

Managed multi-channel customer communications via email and social media. Executed newsletter distribution and maintained CRM database accuracy.

Multichannel Support Customer Support Email Communication Social Media Messaging Newsletter Distribution CRM Data Management Multi Channel Support CRM Accuracy Customer Service Digital Communication

Social Media Community Manager

5GMimport

Oct 2020 - Feb 2022 (1 year 4 months)

Managed social media planning, audience engagement, and analytics monitoring. Used performance insights to support ongoing improvements to social media execution.

Social Media Planning Audience Engagement Social Media Analytics Content Scheduling Performance Monitoring Community Management Reporting Digital Engagement Marketing Insights

Education

Degrees, certifications, and relevant coursework

Universidad Metropolitana

Bachelor's Degree (Undergraduate), Psychology

2019 - 2022

Grade: 16

Activities and societies: Academic focus on Social Psychology, Human Behavior, and Research Methodology

Completed undergraduate coursework in Psychology. Studies are currently on hold due to personal reasons.

Uneweb - Instituto de Tecnología

Professional Certification, Community Manager I

2020 - 2020

Grade: 20

Activities and societies: Focus on consumer psychology, buyer persona identification, and community engagement strategies. Learned the core differences between organic growth and paid advertising

Professional certification covering social media strategy, content planning, and community engagement basics.

Uneweb - Instituto de Tecnología

Professional Certification, Community Manager II

2020 - 2020

Grade: 20

Activities and societies: Focus on consumer psychology, buyer persona identification, and community engagement strategies. Learned the core differences between organic growth and paid advertising

Advanced level certification focused on performance metrics, crisis management, and digital advertising strategies

Uneweb - Instituto de Tecnología

Taller de Wix (Web Creation), Web Design

2020 - 2020

Grade: 20

Activities and societies: Development of diverse website structures, including landing pages, multi-tab sites, e-commerce with payment integration, blogs, and customer review systems

Practical workshop for professional website creation, SEO basics, and digital presence management using Wix

Uneweb - Instituto de Tecnología

Taller de Canva , Design for Social Media

2020 - 2020

Grade: 20

Activities and societies: Advanced graphic design techniques tailored to specific market niches. Focus on professional branding assets and optimized content creation for digital platforms

Specialized workshop on visual branding, content creation, and professional design assets for digital platforms