Open to opportunities

Bess Goldstein

@bessgoldstein

Message

I build performance-driven digital campaigns linking storytelling, targeting, and conversion.

United States

Message

What I'm looking for

I’m looking for a role where I can own paid social + content strategy, connect creative storytelling to measurable outcomes, and build cohesive marketing systems across web and social—while continuing to raise accessibility and performance standards.

I build and optimize digital campaigns that balance creative storytelling with measurable performance. As a Communications & Digital Content Specialist, I execute end-to-end paid social and organic social work across social, web, and paid media—launching and optimizing Meta ad campaigns focused on conversion and audience targeting.

I monitor results using CTR, engagement, and conversions, then align content, targeting, and website experience to improve outcomes. I also apply accessibility standards (WCAG 2.1, alt text frameworks, readability best practices), support multi-client content lifecycles as a Part-time Marketing Assistant, and contribute to web/SEO and multi-platform storytelling campaigns, including a podcast-led campaign and web design/optimization project work.

Experience

Work history, roles, and key accomplishments

Current

Digital Content Specialist

Current

Pathlitics

Dec 2024 - Present (1 year 4 months)

Execute end-to-end digital marketing campaigns across social, web, and paid media, launching and optimizing Meta ads for conversion and audience targeting. Analyze performance metrics (CTR, engagement, conversions) and align content, targeting, and website experience to improve campaign effectiveness.

Meta Ads Google Ads Google Tag Manager Audience Targeting Conversion Optimization Performance Analytics Campaign Optimization

Current

Marketing Assistant

Current

The Social Status Co.

Nov 2024 - Present (1 year 5 months)

Manage the full lifecycle of multi-client social and content campaigns, combining strategy, platform-native content, and ongoing optimization. Write and maintain brand-aligned messaging, monitor results, and iterate on content and targeting to support audience growth and engagement.

SEO Platform Native Content Creation Social Strategy Performance Monitoring Audience Growth Creative Direction

Content Creator Intern

Scribely

May 2024 - Aug 2024 (3 months)

Create accessible, brand-aligned content for social and web using WCAG 2.1 best practices, including alt text and readability improvements. Support organic growth through content optimization and contribute to community engagement via human-centered storytelling.

HTML CSS Alt Text Frameworks Social Media Content

Education

Degrees, certifications, and relevant coursework

University of Pittsburgh

Bachelor of Arts, Media + Professional Communications

Grade: Summa Cum Laude (3.92/4)

Earned a Bachelor of Arts in Media + Professional Communications, graduating summa cum laude (3.92/4) with an additional certification in Digital Media Studies.