At NetApp, I led integrated demand generation programs and owned global paid digital campaigns across search, social, and display. Through A/B testing, performance analytics, and audience optimisation, I raised engagement by 75% and CTR by 40%.
I also organised enterprise customer briefing sessions, managed content syndication vendor programs, and supported GTM and ABM programs using intent data. At Yahoo, I managed and optimised global native advertising campaigns and used audience segmentation and budget optimisation to improve campaign ROI.
