Rohit Hangirkar
@rohithangirkar
Marketing Operations & CRM Specialist, building automated lead journeys that boost conversions.
What I'm looking for
I’m a Marketing Operations and CRM Specialist focused on building and optimizing automated marketing systems—especially lead lifecycle workflows and conversion-focused funnels. I bring strong hands-on experience with CRM platforms, marketing automation, and cross-tool integrations to improve lead management, campaign performance, and operational efficiency.
At Softobiz Technologies Pvt. Ltd., I led end-to-end marketing operations for in-house and DFY campaigns, including CRM management, automation workflows, and campaign execution. I built and launched 25+ workflows for lead management and nurturing, designed and deployed 10+ landing pages and funnel flows, and supported DFY webinar funnel builds with complete end-to-end setups (landing pages, workflows, email sequences, and integrations). I also executed multi-stage email campaigns achieving 30–35% open rate and 0.5–1.5% CTR, implemented analytics tracking with Google Analytics and Tag Manager, and delivered consistent qualified leads—reducing manual effort while making marketing processes more scalable.
Experience
Work history, roles, and key accomplishments
Senior Marketing Operations Expert
Softobiz Technologies Pvt. Ltd.
Mar 2023 - Mar 2026 (3 years)
Led end-to-end marketing operations for in-house and DFY campaigns, building and launching 25+ lead management and nurturing workflows and 10+ landing page and funnel flows. Managed HighLevel/HubSpot/LeadSquared systems and webinar funnels, achieving 30–35% open rates and 0.5–1.5% CTR with GA/GTM tracking and tool integrations.
Senior Executive - Digital Marketing
Capita India
Mar 2020 - Dec 2022 (2 years 9 months)
Performed SEO and keyword analysis for UK retail clients and reported performance using SEMrush, Botify, and Google Analytics.
Digital Marketing Executive
Technomind IT Solutions
Mar 2018 - Jan 2020 (1 year 10 months)
Managed SEO, social media ads, and e-commerce platforms, and developed website content and campaign strategies to support digital marketing initiatives.
Education
Degrees, certifications, and relevant coursework
KLS IMER, Belgaum
MBA
Grade: 6.1 GPA
Completed an MBA at KLS IMER in Belgaum with a GPA of 6.1.
KLE CBALC, Belgaum
BBA
Grade: 8.5 GPA
Completed a BBA at KLE CBALC in Belgaum with a GPA of 8.5.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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