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Rohit Kanzariya

@rohitkanzariya

Marketing manager specializing in full-funnel lead generation, CRM/MarTech operations, Paid Ads and data-driven campaign execution.

India

Message

What I'm looking for

I’m looking for a marketing leadership role where I can own CRM/MarTech operations and end-to-end demand generation—using data-driven reporting, CRO, and ABM/paid channels to improve pipeline quality and conversions with cross-functional teams.

I’m a commercially driven marketing professional with 5+ years of experience owning full-funnel marketing campaigns, lead generation programmes, and CRM infrastructure across B2B and multi-channel environments. I translate strategic briefs into executed go-to-market plans, managing agencies and budgets while delivering measurable results against pipeline and conversion targets.

At iBase-t, I owned full B2B marketing operations infrastructure, including HubSpot–Salesforce bi-directional integration, lead routing, and funnel-stage reporting that supported an enterprise sales team exceeding annual revenue targets. I also executed Demandbase ABM campaigns, led end-to-end website CRO across demand generation pages, and built monthly ABM performance reports tracking ROI, lead quality, channel effectiveness, and pipeline contribution—while maintaining Salesforce data hygiene during VC fundraising due diligence. Earlier roles strengthened my execution in Google Ads, Meta Ads, and LinkedIn campaigns, automated outbound workflows and nurture sequences in HubSpot, and built pipeline and growth from scratch (including landing my first client deal within 4 weeks at FIC Digital).

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Specialist

Current

iBase-t

Jul 2024 - Present (1 year 11 months)

Owned full B2B marketing operations for an enterprise aerospace/defence SaaS, including HubSpot–Salesforce bi-directional integration, lead routing, and funnel-stage reporting that supported an annual revenue-targeted sales team. Executed Demandbase ABM, led end-to-end CRO on demand generation pages, and maintained Salesforce data hygiene during VC fundraising due diligence.

HubSpot Salesforce DemandBase ABM Marketing Operations Lead Routing CRO

Digital Marketing Specialist

Ambit Tax & Accounting

Oct 2022 - Jun 2024 (1 year 8 months)

Led multi-channel lead generation for a US accounting firm using Google Ads, Meta Ads, and LinkedIn, delivering 10+ new client acquisitions within 6 months. Grew domain authority from 0 to 12 and increased social media engagement by 200%, while optimizing campaign ROI and channel spend allocation based on performance analytics.

Google Ads Meta Ads LinkedIn Ads SEO Content Marketing Analytics Lead Generation ROI Optimization

Digital Marketing Executive

XDuce

Oct 2021 - Oct 2022 (1 year)

Launched and managed HubSpot marketing campaigns including lead activity monitoring, audience segmentation, and automated nurture sequences to improve conversions across the sales funnel. Coordinated brand partnerships, events, and cross-functional product campaigns with marketing, sales, and product teams.

HubSpot Marketing Automation Lead Nurturing Market Segmentation Cross functional Coordination Brand Partnerships Conversion Optimization

Digital Marketing Specialist

FIC Digital

Apr 2021 - Oct 2021 (6 months)

Built the company website from scratch and grew organic traffic from zero to 1,000 sessions/month within 3 months. Developed an outbound sales pipeline from scratch, securing the company’s first client deal within 4 weeks, and increased LinkedIn following to 2,000 while producing 6 sales case studies.

Performance Marketing Outbound Sales Sales Pipeline LinkedIn