Looking for a job

Rohini Mathur

@rohinimathur

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I build FMCG brands, grow distribution, manage margins and profitable trade marketing across GCC markets.

United Arab Emirates

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What I'm looking for

I'm looking for a dynamic and challenging environment where I can build brands, manage profitability, and continue learning.

An MBA with specialisation in Marketing, I have 9+ years of industry experience working with principals (Ausnutria Nutrition, Pure Ice Creams) and distributors (Emirates Snack Foods and Al Khayyat Investments). I've launched and managed dairy, food, and FMCG brands across GCC markets, owning sales, P&L, pricing, promotions, and stock cover. At Ausnutria Nutrition ME, I launched Goot Dairy in the UAE and KSA, listing products in 450+ doors within eight months.

Previously at Emirates Snack Foods, I managed brands including Barilla, Pomi, Act II, Beyond Meat, Pam, Hunts, Eat Real, and Famille Michaud brands. I built long-term marketing plans, managed budgets and profitability, and expanded Barilla and Pam distribution in Spinneys.

I've also delivered trade marketing growth at Al Khayyat Investments and launched 15+ SKUs at Pure Ice Cream, including Warner Bros-recognized Batman and Superman ice cream promotions. Earlier, I managed development and quality checks for Etisalat Marketplace's rewards and loyalty platform.

I am a specialist in building brands, managing profitability, new product launches, running promotion calendars, track ROI, analyse data such as Nielsen, on-ground execution, stakeholder & vendor management and handling all trade and consumer marketing.

Experience

Work history, roles, and key accomplishments

Trade Marketing Manager

Ausnutria Nutrition ME

Aug 2024 - Mar 2026 (1 year 7 months)

Launched and managed the Cheese and Dairy Category with complete portfolio in the GCC market, including full ownership of sales, P&L, pricing, promotions, and stock cover. Led consumer research, distributor management, and market studies to drive brand strategy.

Brand Management P&L management Consumer Research Market Analysis Trade Marketing Digital Platforms Stakeholder Management

Brand Manager

Emirates Snack Foods LLC

Aug 2022 - Jul 2024 (1 year 11 months)

Managed a portfolio of brands to uplift and grow them, designing long-term marketing plans, managing budgets, and owning P&L. Increased distribution for Barilla and Pam by expanding assortment in Spinneys.

Brand Management Budget Management P&L management Marketing Strategy Distribution Digital Marketing

Trade Marketing Executive

Al Khayyat Investments (Alphamed)

Jun 2021 - Jul 2022 (1 year 1 month)

Worked as a brand owner for overall business growth in the region, planning annual trade marketing calendars, devising pricing strategies, and managing budget allocation. Achieved 16% growth in IMS for Reynolds brand and improved margins by 4 basis points.

Trade Marketing Pricing Strategy Budget allocation POSM Promotion Assessment Market Research

Marketing Executive

Pure Ice Cream Co L.L.C

Feb 2017 - May 2021 (4 years 3 months)

Managed overall marketing for main brands, including NPDs, content management, and trade executions for local and export markets. Successfully launched 15+ SKUs and won 'Promotion of the Year' at Warner Bros Summit.

Marketing New Product Development Consumer Promotions Trade Schemes POSM Event Management Social Media

Project Manager

Doodle Worldwide DMCC

Jul 2015 - Jan 2017 (1 year 6 months)

Managed the Rewards and Loyalty programme platform – Etisalat Marketplace, planning and tracking development of the website and mobile application, determining timelines, and monitoring updates and quality checks.

Project Management Platform Development Stakeholder Communication Quality Assurance