Richa Om Dubey

Built the company's first marketing function and team, directed 9 agencies, and managed a multi-sector portfolio annual budget of AED 12.4 million. Led global brand, growth, and portfolio marketing strategy across Investment, Energy, Technology, and FMCG businesses in the UAE, India, and the UK.

Built the company's first marketing function and team, directed 9 agencies, and managed a multi-sector portfolio annual budget of AED 12.4 million. Led global brand, growth, and portfolio marketing strategy across Investment, Energy, Technology, and FMCG businesses in the UAE, India, and the UK.

Built the marketing function from the ground up, managing an annual marketing budget of INR 6.2 million, and led brand development and category creation for the B2C venture. Built brand architecture, identity, and positioning, and directed pricing, packaging, and value proposition strategy.

Advised FMCG, EdTech, media, and IT clients on business, sales, and growth strategy, market entry, and expansion, conducting business and market diagnostics. Designed GTM, pricing, product positioning, and demand generation strategies, and data-driven sales frameworks, improving client engagement by 20% on average.

Led omnichannel marketing and growth strategy with an internal team, managing an annual marketing budget of INR 7.75 million, and directed agencies for design, packaging, web, and digital marketing. Drove brand development, repositioning, and the A2 product portfolio relaunch, delivering a 40% rise in brand recall and 50% sales growth.

Led e-commerce and Modern Trade strategy, driving 30% online revenue growth across Amazon, Flipkart, JioMart, and BigBasket, and aligned GTM across Modern Trade, General Trade, and e-commerce. Managed marketplace and channel partnerships, strengthening discoverability and improving consumer engagement by 25% and ROI by 15%.

Delivered 28% revenue growth in 5 months, a 20% increase in the customer base, and a 35% improvement in ROMI through targeted acquisition, data-led campaign planning, demand generation, and conversion optimisation. Led a cross-functional team of 11 across sales and marketing.

Advised start-ups and businesses on brand, marketing, and growth strategy through short project engagements, covering positioning, GTM, and channel planning.

Owned the e-commerce P&L, driving 40% online sales growth across Amazon, Flipkart, Paytm, and BigBasket marketplaces through marketing campaigns including Amazon Marketing Services. Led customer acquisition, retention, and lifecycle marketing, achieving a 30% reduction in CPL and a 3:1 ROAS.

Owned the e-commerce P&L, driving 40% online sales growth across Amazon, Flipkart, Paytm, and BigBasket marketplaces through marketing campaigns including Amazon Marketing Services. Led customer acquisition, retention, and lifecycle marketing, achieving a 30% reduction in CPL and a 3:1 ROAS.

Led the business unit with full P&L ownership, delivering 20% to 25% average year-on-year sales growth. Owned sales and marketing strategy, lead generation, and conversion growth across integrated digital, ATL, and BTL, and led teams across sales, marketing, operations, training, and finance.

Managed client relationships and owned projects from brief, concept, and pitch to art direction, production, and delivery, controlling budgets, timelines, and vendors. Directed the creative team and set creative direction for each campaign, approving deliverables before release across print and digital.

Managed client relationships and owned projects from brief, concept, and pitch to art direction, production, and delivery, controlling budgets, timelines, and vendors. Directed the creative team and set creative direction for each campaign, approving deliverables before release across print and digital.

Master of Business Administration in International Business.

Bachelor of Science in Design and Multimedia.

Diploma in Electronics and Communication.