Anshika Chauhan

Sole marketing lead for 9 consumer brands and 200+ SKUs, managing strategy, campaigns, content, paid media, CRM, and reporting with an AED 1M+ budget. Oversee Meta Ads with an external agency, run social, influencer, and UGC content, and prepare monthly sell-out and campaign reports.

Managed marketing initiatives across 20+ retail, duty-free, and F&B brands, coordinating campaign calendars, promotions, and brand requirements across airport retail stores. Coordinated POS materials, promotional collateral, and digital campaigns with agencies, vendors, and brand partners.

Led a 90-day integrated retail campaign with 90+ community and in-store activations, contributing to a 35% increase in sales. Analyzed sales, footfall, website traffic, and customer engagement to guide campaign decisions, driving 65% growth in customer engagement, and led a team of 8 interns.

Activities and societies: Head of Placement Committee; research paper 'The AI Takeover'.

Master's in Global Marketing Management with a tri-country MBA across Singapore, Sydney, and Dubai. Served as Head of Placement Committee and authored a research paper titled 'The AI Takeover'.

Activities and societies: Research paper: 'Consumer Insights'.

Bachelor of Business Administration with a focus on Marketing. Completed a research paper titled 'Consumer Insights'.

Completed the Luxury Brand Management certification.

Completed the Introduction to CRM with HubSpot certification.

Completed the Google Analytics Certification.

Completed the Google Ads Certification.

Completed the HubSpot Content Marketing Certification.

Completed the Digital Marketing Specialization.

Completed the Visual Merchandising certification.

Completed the Principles of Public Relations certification via Coursera.

Completed the Generative AI for Marketing certification.