Open to opportunities

Zahra Butt

@zahrabutt

Message

I build profitable brand, portfolio, and omnichannel growth across consumer goods and travel retail.

United Arab Emirates

Message

What I'm looking for

I'm looking to lead brand, portfolio, and commercial growth in consumer-focused businesses, shaping innovation, omnichannel GTM, digital commerce, and strategic partnerships across regional or global markets.

I've led brand, portfolio, and commercial growth across British American Tobacco, Coca-Cola Icecek, Stanley Black & Decker, Mai Dubai, and Camelicious. At BAT, I delivered 68Mn incremental volume through Project Boost across Global Travel Retail and supported commercialization across 145+ markets.

My work spans consumer strategy, innovation launches, GTM execution, retail and e-commerce activation, and strategic partnerships. I've launched DeWalt Powershift to generate USD 21.5Mn in incremental sales, built Coca-Cola Icecek's largest retailer engagement program to deliver 2M incremental UC volume, and develop consumer experiences that strengthen brand equity and commercial growth.

Experience

Work history, roles, and key accomplishments

Marketing & Commercial Strategy Lead

Project Based Engagements

Nov 2025 - May 2026 (6 months)

Led consumer-led brand and portfolio strategy, innovation pipeline, and GTM execution for hydration and functional beverage categories at Mai Dubai, and for camel milk portfolio at Camelicious, including strategic partnerships and market activations.

Brand Strategy Portfolio Strategy Innovation Go To Market Partnerships Retail Digital Marketing