Mohamad Kodssi

• Owned the customer growth strategy for key UAE modern-trade accounts across core dairy categories, translating category and shopper insights into customer growth plans, sales priorities and in-store execution.
• Led the customer commercialization of NPDs, working with the KAM & Sales Team on listings, visibility, assortment and execution plans, while tracking post-launch sales, distribution and

• Built customer and channel level plans across Gulf markets, contributing to double-digit growth in volume, net-revenue, and market share.
• Translated brand strategies into customer execution and Perfect Store priorities, strengthening visibility and compliance across priority accounts.
• Developed commercial selling stories and led customer and distributor roadshows supporting multiple SKU laun

• Owned the shopper activation calendar across eight markets, coordinating marketing, sales, agencies, and distributors to deliver planned activations on schedule.
• Led end-to-end POSM development, production, and deployment, improving governance across briefs, lead times, costs, and market execution.
• Developed market and channel specific planograms and tracked implementation against Perfect St

• Built and executed eCommerce plans across omnichannel retailers, pure players, and aggregators, delivering triple-digit year-on-year sales growth.
• Set annual sales, market-share, visibility, and promotion objectives and managed the associated commercial investment.
• Aligned retailer activation and digital media plans across marketing and media teams to improve conversion and return on adverti

• Defined in-store POSM requirements and execution standards supporting the Perfect Store agenda across Gulf and Levant markets.
• Designed and implemented a standardized governance process for POB projects, improving briefing, approvals, timelines, and stakeholder alignment.
• Delivered more than 100 POB projects in one year against agreed timing and quality standards.

• Led cross-functional teams delivering more than 20 brand equity, renovation, productivity, and innovation projects annually across Asia, the Middle East, and Africa (AMEA).
• Facilitated strategic innovation forums that supported portfolio, category, and investment decisions.
• Managed agency communication and execution of regional toolkit and artwork activities.
• Supported category objectives

• Organized biddings, negotiation, and selection of suppliers.
• Developed an inventory management system and a database to improve the internal supply chain using MS Excel and MS Access.
• Prepared the bill of material and issued work orders.
• Developed a forecasting tool for material requirements to manage the inventory stock levels.

• Assisted the team in demand, production, and supply planning activities