Looking for a job

youssef maher

@youssefmaher86

Message

I drive regional brand, CRM and commercial growth for consumer and hospitality businesses.

United Arab Emirates

Message

What I'm looking for

I'm looking to lead regional marketing, customer growth, CRM and franchise strategies that turn customer insight into measurable revenue, stronger loyalty and scalable market expansion.

I've led regional marketing and customer growth across Costa Coffee, Nando's and Americana Restaurants, translating brand strategy into commercial results across MENA markets. At Costa Coffee, I led marketing across approximately 500 stores in 12+ markets and delivered 3x loyalty app acquisition, 10x+ campaign ROI and double-digit like-for-like growth.

I've built CRM, loyalty, omnichannel, pricing, promotion and franchise-growth strategies that increase transactions, customer value and profitability. I also advise leadership teams on market expansion, partnership models and performance-led marketing, including supporting JJ Chicken's Egypt entry and a campaign that delivered 3x ROI versus target.

Experience

Work history, roles, and key accomplishments

Strategic Marketing & Franchise Consultant

Almed Group

Mar 2025 - Jun 2026 (1 year 3 months)

Advised CEO and senior leadership on marketing, commercial growth, and franchise strategy across multiple brands. Built franchise growth roadmap and supported Egypt market entry for JJ Chicken, delivering a major campaign with 3x ROI vs target.

Franchise Strategy Market Expansion Commercial Planning Performance Marketing Measurement Systems Analysis (MSA)ROI Analysis

Senior Marketing Manager - MENA

Costa Coffee Ltd.

May 2023 - Mar 2026 (2 years 10 months)

Led regional marketing strategy across a portfolio of ~500 stores in 12+ markets, delivering 3x growth in loyalty app acquisition and 10x+ campaign ROI. Achieved +15% UAE LFL growth and +10% LFL across 22 KSA stores through targeted activations.

CRM Loyalty Omni Channel Marketing Performance Media Pricing Strategy Franchise Management Campaign Management ROI Analysis

Head of Marketing & PR - UAE

Nando's

Mar 2021 - Apr 2023 (2 years 1 month)

Led end-to-end UAE marketing function across brand strategy, customer growth, CRM, digital, PR, and partnerships. Delivered double-digit growth in transactions and revenue through integrated marketing and customer engagement.

Brand Strategy CRM Loyalty Customer Lifecycle Marketing PR Partnerships Restaurant Marketing Integrated Marketing

Regional Brand Manager - GCC

Americana Restaurants

Jan 2015 - Apr 2020 (5 years 3 months)

Delivered consistent 5%+ YoY sales growth through regional brand strategy and commercially focused marketing across GCC markets. Led marketing for 15+ store openings and expansion into Qatar and Bahrain.

Brand Strategy Market Expansion Digital Marketing Ecommerce CRM Distribution Channels Pricing Strategy Promotion