Dalina Kashou

Managed marketing campaigns for regional brands including Almarai and Halwani Brothers, driving market penetration and brand awareness and boosting sales via a Nestle Pure Life visibility campaign. Led market research for Family One Waters to identify consumer trends and support new product lines.

Supervised design team for marketing collateral and developed a unified in-store brand identity, strengthening recognition and customer experience; launched Shini Go delivery app, surpassing sales targets by 30%.

Managed accounts for major distributors (Philip Morris, P&G, Kellogg’s, Kraft-Heinz, Ferrero, Americana, SC Johnson) and delivered PR, events, digital and outdoor marketing; led UN outreach campaign for the Palestinian Judicial Sector.

Managed launch of the Palestinian Exports Brand in Dubai, facilitating UAE market entry for agribusiness and food firms and onboarding marketing and event service providers to support B2B activities.

Directed marketing for Palestine’s first open mall, managing pricing strategies, creative production, loyalty programs and a major Al-Adha festival campaign that surpassed sales and customer acquisition targets by 45%.

Drove in-store traffic, increased basket value and retention by managing brand standards, CRM activities and trade marketing initiatives in collaboration with FMCG vendors.

Developed TV media plans and coordinated media projects with networks (MBC, Turner), managed digital assets and in-store branding across MENA, and represented the brand at industry exhibitions.

Prepared detailed customer reports for CRM optimization and managed marketing budget negotiations within vendor agreements to support promotional activities.

Completed a Master’s degree in Strategic Marketing at the University of Wollongong in Dubai.

Completed a Bachelor’s degree in Marketing at Birzeit University.

Obtained the International Baccalaureate Certificate from Friends Schools in Ramallah.