Rachel Jackson

Managing C-suite stakeholder relationships across 9 global 3M Consumer Business Group brands within a $13M+ account, aligning multi-channel brand strategies with enterprise commercial objectives. Launched and led 3M's AI pilot, driving scalable adoption of Pencil Pro and Adobe Firefly and demonstrating 4x faster turnaround times while maintaining 100% brand compliance.

Streamlined approval workflows across Legal, Compliance, Risk, and Brand Governance for 50+ corporate initiatives, reducing delivery friction while maintaining a 100% audit compliance rate in a highly regulated financial services environment. Drove senior stakeholder alignment and execution for flagship initiatives, including Manulife's PRIDE campaign, delivering a 20% YoY increase in attendance w

Scaled multi-channel digital production across global CPG brands (Dove, AXE, Knorr, Ben & Jerry's, Vaseline, Hellmann's), leading a 20+ person team to execute 335+ projects annually across Amazon display, shopper marketing, and grocery channels. Built automated tracking for estimates, PO workflows, and asset scope across multi-million-dollar CPG workstreams, improving visibility and helping preven

Delivered integrated multi-channel strategies for B2B and B2C accounts that exceeded client net sales targets by 43% and generated a $5 incremental ROI. Generated a 58% YoY increase in qualified lead volume by establishing growth experiment frameworks, successfully pitching and winning 7 new client accounts.

Accelerated growth across 6 B2B SaaS accounts through conversion rate optimization and performance analytics, contributing to up to 4x year-over-year sales growth.

Won 5 new client accounts generating $2.8M in new business revenue. Expanded 2 account's scope by 50% through strategic partnership, directing digital strategy, leading cross-functional execution, and KPI delivery.

Headed a transition from agency-dependent marketing to an in-house model, driving a 64% increase in site visits and 80% YoY increase in revenue. Owned financial governance for multi-million-dollar marketing budgets across PPC, Affiliates, and Paid Social.

Drove 25% YoY sales growth by managing agency partners, executing corporate rebrand initiatives, and improving digital marketing execution.

Strengthened multi-channel campaign execution and trade partnerships across 9 global AAA game publishers, including Microsoft, PlayStation, and Activision.

Delivered $6M+ in sales pipeline within 6 months via targeted ABM campaigns across enterprise accounts.

Managed integrated marketing across 5 automotive brands and 5 Hampshire dealerships, increasing web inquiries 85% within 3 months, followed by a further 50% increase after 5 months.

Managed digital marketing across CRM, SEO, PPC, social media, content, and local advertising to support business growth. Planned integrated campaigns and events while coordinating agency, media, and advertising partners.

Supported the development and launch of a new brand identity for the company's Carbon Footprint Standard and increased inbound calls and email inquiries by 90% within 6 months.

Delivered brand governance insights for FTSE 100 clients by leading media analytics research teams and turning findings into actionable recommendations.

BSc (Hons) in Psychology with a specialization in Consumer Psychology.