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Igor Ritter Faria

@igorritterfaria

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I lead paid media strategies that improve performance, ROAS, and growth.

Brazil

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What I'm looking for

I'm looking to lead paid media and performance strategies, using data, dashboards, and platform expertise to improve campaign efficiency, scalable growth, and conversion results while helping teams develop.

At WPP Commerce, I lead media strategy for Seara’s B2B and B2C Kit Festa and Kit Churrasco campaigns, owning planning, performance strategy, and optimization. I’ve also led acquisition for Youse and managed paid media for Tom’s Watch Bar and Mondelez Brazil brands including Lacta, Bis, Oreo, Trident, and Tang.

I use Google Ads, Facebook Ads, Amazon Advertising, LinkedIn, dashboards, and data intelligence to improve campaign efficiency and identify growth opportunities. My work spans lead generation, lower-funnel and retail media strategies, brand awareness, ROAS reporting, user-behavior analysis, A/B testing, audience segmentation, and creative optimization.

Across roles at Brasil84 Comunicação, Lápis Raro, Komuh, and Rock Content, I’ve managed campaigns for brands including Lenovo, Kroton Group, Localiza, Petrobras, and CNHi. I enjoy partnering closely with clients and creative teams while mentoring colleagues through 1-on-1s and practical performance guidance.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Supervisor

Current

WPP Commerce

Jan 2024 - Present (2 years 8 months)

Leading media strategy for Seara, managing B2B and B2C campaigns, and overseeing performance marketing for Youse. Managed paid media for Tom's Watch Bar and Mondelez Brazil, providing technical leadership and data-driven optimization.

Google Ads Facebook Ads Amazon Advertising LinkedIn Data Analysis Dashboarding ROAS A B Testing Audience Segmentation Creative Optimization Team Mentorship

Paid Media Coordinator

WPP Commerce

Sep 2021 - Jan 2024 (2 years 4 months)

Coordinated paid media strategies for Lenovo and Kroton Group, focusing on SEM and Social Ads. Analyzed campaign performance using ROAS and optimized through A/B testing and audience segmentation.

SEM Social ads Google Ads Facebook Ads ROAS A B Testing Audience Segmentation Client Reporting

Senior Paid Media Specialist

WPP Commerce

Dec 2020 - Sep 2021 (9 months)

Led lead generation strategies for Localiza, managing Google Ads and Facebook Ads campaigns. Developed data-driven strategies using dashboards and analytics tools to improve campaign outcomes.

Google Ads Facebook Ads Lead Generation Data Analysis Dashboarding Analytics

Paid Media Coordinator

Brasil84 Comunicação

Jan 2019 - Dec 2020 (1 year 11 months)

Managed paid media strategies for municipal governments and professional associations, including public bidding processes. Led social media and paid media for political campaigns and implemented data intelligence dashboards.

Paid Media Social Media Data Intelligence Dashboarding Campaign Optimization Mentorship

Paid Media Manager

Lápis Raro

Jan 2019 - Dec 2019 (11 months)

Led paid media strategies for branding across diverse local brands, managing campaigns on Google Ads, Facebook Ads, and Instagram Ads. Optimized performance through metric analysis and collaborated with creative teams.

Google Ads Facebook Ads Instagram Ads Branding Campaign Optimization Budget Management Client Reporting

Paid Media Manager

Komuh

Jan 2018 - Dec 2019 (1 year 11 months)

Managed paid media strategies for key accounts including Petrobras, delivering campaigns across Facebook, Instagram, LinkedIn, and Twitter. Controlled large budgets and optimized creative assets for performance.

Facebook Ads Instagram Ads LinkedIn Ads Twitter Ads Budget Management Creative Optimization Data Driven Insights