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Robyn Farah

@robynfarah

I am a product leader specializing in AI-driven SaaS and hardware.

Germany
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What I'm looking for

I seek senior product leadership (CPO/Head of Product) roles leading AI-driven SaaS and hardware teams, where I can drive PLG, data-informed strategy, and inclusive product cultures to build impactful, scalable solutions. Remote-friendly and mission-driven environments preferred.

I am a strategic product leader with 9+ years delivering B2C and B2B SaaS, software and hardware products, and over a year focused on AI/ML product integration. I currently operate at CPO-level scope, defining generative AI strategy and driving full lifecycle product builds.

I have led product strategy for 100K+ user platforms, scaled cross-functional teams by 250%+, and delivered >100% YoY revenue growth through targeted releases and PLG initiatives. I launched B2B API monetisation, established robust data security and compliance frameworks, and steered zero-to-one builds across AI, MLOps, and DSP-driven audio products.

I am also a social impact leader and community builder, having founded and grown multiple tech communities and education initiatives. I combine data-informed decision making, user-centered design, and inclusive leadership to create scalable, mission-driven products that deliver measurable user and business outcomes.

Experience

Work history, roles, and key accomplishments

Babbel logoBA

Product Lead & Product Manager

Babbel

Jan 2020 - Jan 2024 (4 years)

Launched two B2C and B2B SaaS products and grew the user base to 100K+ within four years while scaling cross-functional teams by 250%+. Improved engagement and retention via A/B testing and personalized features, coordinating go-to-market efforts with marketing and sales.

Native Instruments logoNI

Product Portfolio Manager

Native Instruments

Jan 2019 - Jan 2020 (1 year)

Owned multiple hardware and software product lines, managing lifecycle from conception to launch and coordinating technical roadmaps across engineering teams. Delivered CPO-aligned product releases that drove >100% year-over-year revenue growth.

Education

Degrees, certifications, and relevant coursework

Queen's University Belfast logoQB

Queen's University Belfast

Master of Science, Sonic Arts (Digital Signal Processing)

Completed Master of Science in Sonic Arts with a focus on digital signal processing.

Anglia Ruskin University logoAU

Anglia Ruskin University

Bachelor of Arts (Honours), Music Technology

Completed Bachelor of Arts (Honours) in Music Technology.

Tech stack

Software and tools used professionally

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