Robyn Farah
@robynfarah
I am a product leader specializing in AI-driven SaaS and hardware.
What I'm looking for
I am a strategic product leader with 9+ years delivering B2C and B2B SaaS, software and hardware products, and over a year focused on AI/ML product integration. I currently operate at CPO-level scope, defining generative AI strategy and driving full lifecycle product builds.
I have led product strategy for 100K+ user platforms, scaled cross-functional teams by 250%+, and delivered >100% YoY revenue growth through targeted releases and PLG initiatives. I launched B2B API monetisation, established robust data security and compliance frameworks, and steered zero-to-one builds across AI, MLOps, and DSP-driven audio products.
I am also a social impact leader and community builder, having founded and grown multiple tech communities and education initiatives. I combine data-informed decision making, user-centered design, and inclusive leadership to create scalable, mission-driven products that deliver measurable user and business outcomes.
Experience
Work history, roles, and key accomplishments
Product Lead
Mirelo AI
Jan 2024 - Present (1 year 8 months)
Led AI product strategy from concept to launch for generative audio models, integrating custom ML models and launching a B2B API to enable new SaaS revenue streams. Established data security, compliance, and privacy frameworks while driving user adoption through data-informed feature development.
Product Lead & Product Manager
Babbel
Jan 2020 - Jan 2024 (4 years)
Launched two B2C and B2B SaaS products and grew the user base to 100K+ within four years while scaling cross-functional teams by 250%+. Improved engagement and retention via A/B testing and personalized features, coordinating go-to-market efforts with marketing and sales.
Product Portfolio Manager
Native Instruments
Jan 2019 - Jan 2020 (1 year)
Owned multiple hardware and software product lines, managing lifecycle from conception to launch and coordinating technical roadmaps across engineering teams. Delivered CPO-aligned product releases that drove >100% year-over-year revenue growth.
Founder & Product Manager
KATO
Jan 2014 - Jan 2019 (5 years)
Founded and scaled KATO to develop accessible IoT solutions for real-world problems such as water security, growing the community to 5,000+ members and establishing operations across three continents. Secured partnerships and funding to sustain product and community initiatives.
Education
Degrees, certifications, and relevant coursework
Queen's University Belfast
Master of Science, Sonic Arts (Digital Signal Processing)
Completed Master of Science in Sonic Arts with a focus on digital signal processing.
Anglia Ruskin University
Bachelor of Arts (Honours), Music Technology
Completed Bachelor of Arts (Honours) in Music Technology.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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