Open to opportunities

Samantha Lim

@samanthalim

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Founder and product & venture leader specializing in AI-native fintech and B2B SaaS growth.

Germany

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What I'm looking for

I seek leadership roles building AI-first fintech or B2B SaaS products at early-stage ventures or fast-growing teams, with ownership of product strategy, technical roadmaps, and GTM to drive measurable growth and scale.

I am a founder and product leader with 14+ years building AI-native and fintech products across Asia and Europe, taking early-stage ventures from 0 to traction. I specialize in product strategy, AI tooling, business model development, and GTM execution.

Most recently I founded Relei, delivering an LLM-powered content automation MVP in six weeks and securing nine demo requests within two months, and previously co-founded and served as CPO at MoreTo, leading a platform rebuild that increased usage and conversion by 95% before exit. I combine hands-on prototyping with leadership in technical hiring and cross-functional engineering collaboration.

I teach and mentor startups and designers, hold a master's in interaction design, and maintain certifications in generative AI, product analytics, and strategy. I look for roles where I can lead AI product strategy, build early-stage ventures, and drive measurable commercial growth.

Experience

Work history, roles, and key accomplishments

Current

Founder & CEO

Current

Relei

Jan 2024 - Present (2 years 5 months)

Founded an AI-powered content automation platform for B2B businesses, delivered a functional LLM-based MVP in 6 weeks and secured 9 demo requests within 8 weeks while defining product strategy and leading engineering and GTM.

Product Strategy LLM API Orchestration Prototyping GTM Vercel

Co-Founder & CPO

MoreTo

Jan 2023 - Jul 2024 (1 year 6 months)

Built an AI co-pilot for financial product selection and partnered with banks/affiliates to drive sales; led a platform rebuild in under 4 months that increased usage and conversion by 95% and supported an exit in July 2024.

AI Products Product Architecture GTM Roadmapping Affiliate

Client Engagement Lead

ServiceNow

Jan 2022 - Jan 2023 (1 year)

Prototyped AI-native enterprise solutions in 6–8 week sprints and developed internal GenAI product strategy, technical proofs-of-concept, and AI sales enablement tools for clients.

GenAI Prototyping Enterprise Solutions Proofs Of Concept Sales Enablement Customer Discovery Sprint Delivery Stakeholder Management

Product Design Lead

Finleap

Jan 2019 - Jan 2021 (2 years)

Led product discovery and validation for multiple fintech ventures, scaled UX-led growth experiments to drive funnel conversions, and managed and mentored a team of 5 product designers.

UX Design Mentoring Fintech Funnel Optimization User Research Roadmapping

Interim Head of Product Design

Serai

Jan 2018 - Jan 2019 (1 year)

Launched a B2B trade platform that reached 10,000+ customers in year one with 98% QoQ growth by leading discovery, MVP strategy, and go-to-market execution.

Go To Market Growth Strategy

Service Design Lead

HSBC

Jan 2018 - Dec 2018 (11 months)

Built and launched the B2B version of PayMe for Business, delivering an MVP and new brand in under 6 months and establishing a cross-functional product and design practice.

Service Design B2B Payments Branding Product & Design Go To Market Stakeholder Management