Robert Gitau
@robertgitau
Dynamic sales strategist with expertise in customer acquisition and growth.
What I'm looking for
I am a results-driven Sales and Business Development Leader with over 5 years of experience in driving revenue growth and market penetration across various sectors, including tech, healthcare, automotive, and e-commerce. My expertise lies in strategic relationship building, high-stakes negotiation, and data-driven sales processes. I have a proven track record of unlocking market opportunities and amplifying brand visibility, consistently exceeding KPIs by over 30% in hyper-competitive environments.
Throughout my career, I have successfully spearheaded initiatives that have generated significant revenue, such as achieving $1.2M in my first year at Brill Motors through targeted social media campaigns. I am adept at leveraging digital marketing strategies and CRM systems to optimize sales pipelines and enhance customer satisfaction. My commitment to excellence is reflected in my ability to bridge cultural gaps and secure multinational partnerships, making me a valuable asset to any organization.
Experience
Work history, roles, and key accomplishments
Sales Lead – Automotive Import & Distribution
Brill Motors
Jul 2024 - Present (11 months)
Spearheaded import logistics for 40+ new/second-hand, luxury vehicles annually, achieving 98% on-time delivery. Negotiated partnerships with 10+ international suppliers (Japan, UAE), reducing procurement costs by 22%. Generated $1.2M in Y1 revenue via targeted social media campaigns and VIP client acquisition programs.
Nairobi Young Entrepreneurship Mentor
Kenya Youth Empowerment Initiative
Mar 2022 - Present (3 years 3 months)
Coached 50+ aspiring sales professionals on negotiation tactics and career development.
Senior Sales Representative
Science Lab Limited
Aug 2023 - Present (1 year 10 months)
Closed $850K in B2B contracts with hospitals, education institutions, manufacturing companies, and research institutions, surpassing annual targets by 65%. Launched a CRM-driven client retention program, boosting repeat business by 40% within 6 months. Trained 10+ healthcare teams on product integration, enhancing customer satisfaction scores by 35%.
Sales Executive – Brand Strategy
SilaTrica Kenya Limited
Feb 2023 - Present (2 years 4 months)
Led a 10-member sales team to exceed quarterly quotas by 25%, training staff on consultative selling techniques. Negotiated contracts with enterprise clients, including Twiga Africa and Cocacola Creates, boosting annual revenue by $700K. Implemented Salesforce CRM to automate lead tracking, reducing response time by 50%.
E-Commerce Sales Specialist
AIRDUKA.COM KENYA
Jun 2022 - Present (2 years 11 months)
Orchestrated multichannel sales campaigns, increasing online conversion rates by 27% through targeted email marketing. Resolved 150+ weekly customer inquiries via live chat and phone, achieving a good resolution rate. Leveraged Google Ads and Meta campaigns to increase website conversion rates by 30% quarter-over-quarter.
Activation Lead – Brand Strategy
PYYPL International
Feb 2022 - Present (3 years 4 months)
Orchestrated 12 nationwide product activations, increasing brand visibility in Q1 2022. Designed POS materials for 50+ retail partners, driving a 17% uplift in in-store conversions.
Quality Assurance & UX Testing Lead
TRANSSION HOLDINGS
Jun 2021 - Present (3 years 11 months)
Directed testing for 8 flagship smartphone launches, identifying 200+ critical bugs pre-launch, slashing post-release complaints. Streamlined QA workflows, reducing testing cycles while maintaining 100% compliance with ISO standards. Collaborated with Shenzhen R&D teams to streamline UX/UI workflows, cutting development time by 15%. Authored a bug-triage protocol adopted company-wide, improving QA
Affiliate Marketing Manager
GLOBAL INTERNET FORTUNES
Feb 2020 - Present (5 years 4 months)
Built a network of 500+ affiliate partners, generating $30,000 in revenue through performance-based campaigns. Optimized SEO and PPC strategies to achieve a 12:1 ROI on ad spend.
Education
Degrees, certifications, and relevant coursework
Sales Management Association
Certified Sales Leadership Professional (CSLP), Sales Management
2024 - 2024
Completed a certification program focused on sales leadership principles and practices. Gained expertise in managing sales teams and driving performance.
Google Skillshop
Certification, Web Analytics
2023 - 2023
Earned a certification in Google Analytics, demonstrating proficiency in using the platform for web analytics. Learned to track and analyze website traffic and user behavior.
Africa Digital Media Institute (ADMI)
Diploma, Digital Marketing
2022 - 2023
Obtained a diploma in Digital Marketing, covering various aspects of online marketing strategies. Developed skills in areas such as SEO, PPC, and social media marketing.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
salesmanagement.orgJob categories
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