At PT BELIA MEGA BINTANG, I lead digital marketing and technology initiatives for Jamu Jelita, a direct-to-consumer e-commerce brand. I develop and optimize its digital acquisition systems, landing pages, conversion funnels, analytics, and customer journeys.
I manage performance marketing across Meta Ads, TikTok Ads, and other digital channels, while improving the technology stack for e-commerce operations, tracking, payments, and customer acquisition. I also build and experiment with web-based tools, automation, and AI-assisted workflows.
At ADCONOMIC, I led a digital agency delivering website development, digital marketing, advertising, and social media solutions. I worked with clients to translate business requirements into digital solutions and managed project priorities, operations, and delivery.
I also built and operated businesses in skincare and cosmetics. At SKINHOUSE, I developed and launched a proprietary body mist product; with FALABELLE, I worked across product development and commercial execution.
