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Muhammad Reza

@muhammadreza

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Performance Marketing Lead for e-commerce brands, sustaining 3.5 ROAS for SleepEZ across Australia and New Zealand.

Indonesia

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What I'm looking for

I'm open to international remote roles.

At SleepEZ, I own Meta Ads and Google Ads acquisition strategies for Australia and New Zealand, maintaining ROAS at approximately 3.5. I develop creative concepts, run structured A/B tests, and use campaign data to guide iteration and budget decisions.

For Jolie Clothing and Kana Studio, I lead paid media across a multi-brand e-commerce portfolio and sustain ROAS above 3.0. I also support their storefront operations across WordPress/WooCommerce and Shopify, along with conversion-focused landing page updates.

At NakedPress, I optimized established Meta Ads and Google Ads campaigns, improving ROAS from 2.5 to 3.5 during the engagement. At Qbrix, I managed campaigns across Meta Ads, Google Ads, and TikTok Ads, improved conversion tracking, and delivered an average ROAS of 2.8.

Through Retail Online, I built and managed online retail operations for beauty and health products across domestic and international markets. I managed customer acquisition campaigns and recruited, trained, and led a 15-person team.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Lead

Current

Jolie Clothing & Kana Studio

May 2026 - Present (5 months)

Leads Meta Ads and Google Ads for Jolie Clothing and Kana Studio, overseeing combined monthly ad spend of USD 5,000–7,000. Sustains ROAS above 3.0 and manages website operations for both brands.

Meta Ads Google Ads ROAS optimization Shopify WordPress WooCommerce Landing Pages Creative Strategy

Current

Performance Marketing Lead

Current

SleepEZ

Apr 2026 - Present (6 months)

Owns Meta Ads and Google Ads acquisition strategies for Australia and New Zealand, managing AUD 8,000–10,000 in monthly advertising spend. Maintains ROAS at approximately 3.5 while optimizing paid acquisition for sleep masks, QuietBud, and UltraQuiet.

Meta Ads Google Ads A B Testing Creative Strategy ROAS optimization Budget allocation Audience Testing

Current

Founder / E-commerce Operator

Current

Retail Online

Jul 2020 - Present (6 years 3 months)

Built and managed online retail operations for beauty and health products across domestic and international markets. Managed customer acquisition campaigns on Meta Ads, Google Ads, and TikTok Ads and led a 15-person team.

Meta Ads Google Ads TikTokAds Ecommerce Team Leadership Customer Acquisition

Ads Strategic Leader

CG Link

Jul 2025 - Apr 2026 (9 months)

Developed and executed Meta Ads and Google Ads strategies for clients across travel, personal branding, construction, and home products, managing approximately USD 5,000 in monthly ad spend. Maintained ROAS of at least 2.5 while optimizing targeting, creatives, and budget allocation.

Meta Ads Google Ads ROAS optimization Creative Strategy Budget allocation Audience Targeting

Performance Marketing Specialist

Qbrix

Dec 2025 - Mar 2026 (3 months)

Managed Meta Ads, Google Ads, and TikTok Ads for a Shopify-based puzzle e-commerce brand, overseeing USD 2,000–3,000 in monthly advertising spend. Audited and improved conversion tracking to strengthen campaign measurement.

Meta Ads Google Ads TikTokAds Shopify Conversion Tracking Campaign Optimization

Performance Marketing Specialist

NakedPress

Jan 2026 - Feb 2026 (1 month)

Optimized established Meta Ads and Google Ads campaigns, focusing on incremental efficiency gains. Improved ROAS from 2.5 to 3.5 during the engagement.

Meta Ads Google Ads ROAS optimization Performance Max Audience Targeting