Calvin S Putra

Performance marketer and digital agency co-founder with 14+ years in digital, 55+ client engagements and 15 industries. I pair hands-on campaign work with a software engineering background, so I cover both strategy and technical setup.

WHAT I DO NOW
As Co-Founder & Director of iBIG Digital Agency (Indonesia), I lead paid media, SEO and GEO (AI search optimization) for brands in automotive, consumer goods, healthcare, property, building materials and B2B tech. I direct a specialist team and stay close to the work: I set the technical direction, review accounts and campaign setups, and pull and interpret reports myself. I also deliver for global agency networks, and keep clients on retainer for 4 to 7+ years.

SELECTED RESULTS
- Healthcare search ads: cost per click -48%, clicks +92% on a flat budget
- Global cybersecurity brand, Instagram and LinkedIn ads: 486% of click target
- Global hardware brand, Facebook ads: CTR about 2x the benchmark
- Global PC brand, display: weekly clicks 3.5-4.1x
- Retail mall launch, SEO: organic sessions 126x in six months
- Consumer brand, KOL, affiliate and live commerce: live-stream sales 2.9x
- Building-materials manufacturer: led GEO audit and GEO x PR roadmap for AI search visibility

SKILLS AND TOOLS
- Paid media: Google Ads, Meta Ads, LinkedIn Ads, KOL and affiliate campaigns
- Search: technical and content SEO, GEO, SEMRush, Ubersuggest, ScreamingFrog, Otterly AI, Ahrefs
- Analytics: GA4, conversion tracking, reporting
- Delivery: digital project management, client leadership, budget and P&L, team leadership, workshops
- Technical: 10 years of web and app development (BSc Computer Science), landing pages, tracking, marketing automation

BACKGROUND
Software engineer from 2011, then freelance web developer and digital project manager/SEO consultant before co-founding iBIG. Also senior project lead at a regional integrated agency. I run a kids' coding academy in Bali.

INTERESTS
AI search and its impact on SEO, AI agents for marketing and agency operations, marketing automation. Building an AI operations tool for agencies; learning Mandarin.