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Rishabh Mishra

@rishabhmishra6

Marketing and growth leader at Blue Prism who built India's ABM framework and delivered 500% pipeline growth; now developing AI-powered products.

India

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What I'm looking for

I'm seeking a senior marketing or growth leadership role where I can use my enterprise experience and AI fluency to drive measurable revenue outcomes.

At Blue Prism, I owned India's go-to-market strategy for enterprise automation and built an Account-Based Marketing framework supporting 15 enterprise accounts and six partners. Integrated demand generation programs delivered 500% pipeline growth and generated 1,500+ MQLs.

At PwC India, I drove business development for software compliance and related practices, delivering 20x revenue growth for assigned accounts. I also onboarded 20 enterprise customers for cloud and optimization initiatives.

Earlier, I worked on marketing and product sales for Microsoft Corporation India, including segmented marketing programs and Developer Platform opportunities. My career also includes business development roles and developing and maintaining client web portals.

Since 2025, I’ve been directing AI-assisted development of independent products including AcharyaSetu, PetBond, and VriddhiEquity. I’m also the author of “H.A.M.E.R. – Modern Marketing in the Age of AI and Automation” and a NASSCOM speaker on AI product development and marketing innovation.

Experience

Work history, roles, and key accomplishments

Regional Field Marketing Manager

Blue Prism

May 2019 - Jun 2025 (6 years 1 month)

Led India and APAC field marketing for enterprise automation solutions, building ABM frameworks and delivering 500% pipeline growth. Managed a ₹2 crore budget and executed 15+ campaigns annually.

Account Based Marketing Demand Generation Field Marketing Marketing Operations Analytics Budget Management Enterprise Marketing Webinars Events

Associate Director – Advisory Consulting

PwC India

Feb 2014 - Jan 2019 (4 years 11 months)

Drove business development for Software Compliance, Forensic/License Management, and Contract Compliance practices, generating annuity-based revenue and delivering 20x revenue growth for assigned accounts.

Business Development Software Asset Management License Management Contract Compliance ITAM Cloud Readiness SAP Licensing Revenue Growth

Marketing Manager

Microsoft Corporation India

Jan 2012 - Dec 2014 (2 years 11 months)

Led segmented marketing programs across developers, project managers, CTOs, and CEOs for Microsoft's India GTM initiatives. Localized enterprise marketing assets and managed agencies delivering integrated campaigns.

Segment Marketing Enterprise Marketing Localization Campaign Management Agency Management Go To Market Strategy

Product Sales Specialist – Developer Platform (DPE)

Microsoft Corporation India

Jan 2009 - Dec 2012 (3 years 11 months)

Drove account revenue and new opportunity generation for Microsoft's Developer Platform business in partnership with Partner Account Managers. Executed territory marketing plans and campaigns that drove qualified pipeline and event attendance.

Sales Partnership Management Territory Marketing Pipeline Generation Event Marketing Developer Platforms