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Jayita Sengupta

@jayitasengupta

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Chief Marketing Officer | B2B Marketing, Demand Generation, ABM & Go-to-Market Strategy | 20+ Years

India

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What I'm looking for

I'm open to relocation and remote roles.

Revenue-focused B2B Marketing Leader with 20+ years scaling enterprise technology brands across the US, Europe, Middle East, and APAC — including Oracle and Infor — and 8+ years as a founding executive leadership team member at TreisTek, where marketing helped drive growth to $7M+ revenue and a 2026 acquisition by a global engineering and technology services firm. Currently own a $3M P&L and lead 150+ resources across Marketing, Sales Enablement, and Business Operations as CMO, directly sourcing 32–40% of qualified enterprise pipeline through demand generation, ABM, and brand strategy built from the ground up. Proven track record building marketing functions from zero to scale, leading go-to-market for new product/service lines, and operating at Board and investor level on M&A due diligence and corporate strategy. Combines hands-on command of HubSpot, Salesforce, and Power BI with early, practical adoption of AI agents and automation to compress campaign cycles and sharpen ROI — a builder-operator profile suited to high-growth, PE-backed, or transformation-stage organisations.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

TreisTek India Pvt. Ltd.

Jan 2024 - Present (2 years 9 months)

Owns marketing strategy, brand, demand generation, and marketing operations with full accountability for a US$8–10M P&L. Leads post-acquisition integration of marketing and sales enablement into the parent organization.

Marketing Strategy Brand Positioning Demand Generation Marketing Operations P&L management AI Agents Marketing Automation HubSpot Salesforce Power BI Google Analytics 4 No Code Automation

Current

Independent Advisor

Current

Self Employed

Jan 2021 - Present (5 years 9 months)

Advises startup founders and SMEs on marketing strategy, go-to-market, and brand positioning, helping 10+ client organizations build and scale revenue-generating marketing functions.

Marketing Strategy Go To Market Brand Positioning Advisory

Marketing Director

TreisTek India Pvt. Ltd.

Jul 2018 - Dec 2023 (5 years 5 months)

Built the marketing function from the ground up as a founding leadership team member, including brand positioning, website, content strategy, SEO, paid campaigns, and lead generation. Grew qualified pipeline 25% year over year and improved sales-to-marketing conversion rates by 15%+.

Marketing Strategy Brand Positioning Go To Market Strategy Demand Generation Lead Generation SEO Paid Media Campaigns Power BI Salesforce Zoho CRM

Marketing Operations Head – India

Infor

Oct 2015 - Jul 2018 (2 years 9 months)

Led India marketing strategy, planning, and operations for a US$3B+ global ERP/SaaS provider, aligning local demand generation with APAC and global marketing objectives. Owned an annual marketing budget of ~US$450K and improved lead-to-opportunity conversion by 18%.

Marketing Operations Demand Generation Budget Management Power BI Salesforce Campaign Management Vendor Management Localization

Regional Marketing Manager – APAC

InterCall

Apr 2013 - Sep 2015 (2 years 5 months)

Led regional marketing strategy, budgeting, and process standardization across India and South Asia within a global matrix organization. Generated 1,200+ marketing-qualified leads annually and cut cost per lead by 15% year over year.

Marketing Strategy Budget Management Google Ads Meta Affiliate Marketing Retargeting Email Marketing A B Testing Marketing Operations Lead Routing CRM

Senior Web Marketing Analyst

Oracle

Jun 2009 - Mar 2013 (3 years 9 months)

Managed PPC, SEO, display advertising, and web analytics programs across APAC markets, optimizing ROI and campaign performance in line with Oracle global governance standards.

PPC SEO Display Advertising Web Analytics Google Ads Adobe Analytics Oracle BI