Rishabh Kharbanda

RK

Open to opportunities

Rishabh Kharbanda

@rishabhkharbanda

Senior Marketing Analyst turning performance data into smarter growth decisions through analytics, funnel optimization, and lifecycle CRM.

What I'm looking for

I’m looking for a role where I can own performance marketing + lifecycle analytics, optimise funnels and CAC/ROAS, and turn insights into growth. I want to work with cross-functional teams across markets and keep pushing measurable results.

I’m a results-driven Senior Marketing Analyst with 5+ years of experience across gaming, e-commerce, and B2C growth, specialising in performance marketing, funnel optimization, and life-cycle analytics. I translate complex metrics into clear, actionable insights that help teams move faster with confidence.

I’ve delivered measurable impact—reducing CAC by 17%, cutting ad spend by 55% while maintaining outcomes, and driving 70% MoM e-commerce growth. I built 8+ Tableau dashboards to track CAC/ROI/ROAS and improved reporting efficiency and turnaround time by 40%, while optimising paid media to increase conversion rates by 18% and reduce CPL.

I also lead conversion and lifecycle improvements, including redesigning 10+ landing pages to reduce funnel drop-offs and increase campaign sign-ups by 25%. Alongside analytics, I support cross-functional product growth—using tools like WebEngage/Clevertap, Python, SQL, and A/B testing—and have hands-on experience across international markets (Malaysia, Australia, Papua New Guinea).

Experience

Work history, roles, and key accomplishments

YC

Freelance Marketing Analyst

Yong Yung Casino

Oct 2025 - May 2026 (7 months)

Built 8+ Tableau dashboards to track CAC/ROI/ROAS and campaign performance across Malaysia, Australia, and Papua New Guinea, reducing reporting turnaround time by 40%. Optimized paid media and landing pages, increasing conversion rates by 18% and boosting campaign sign-ups by 25%.

Tableau Audience Targeting

Education

Degrees, certifications, and relevant coursework

NE

NEFTU

Bachelor of Computer Applications, Business Analytics

2019 - 2023

Completed a Bachelor of Computer Applications with a focus on business analytics and data-driven decision-making.

MS

M.G. Convent School

Higher Secondary, Mathematics and Science

2017 - 2019

Completed Higher Secondary education, building a strong foundation in mathematics and science.

RA

Rasphil Academy

High School

2013 - 2015

Completed high school education and developed strong communication and teamwork skills.

Tech stack

Software and tools used professionally

GitHub

Gmail

WebEngage

Google Analytics

Figma

Gemini

SQL

AppsFlyer

Perplexity AI

Make

Increase

ChatGPT

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