Anupam Sharma

I am a Marketing Analytics & Attribution Specialist with 4+ years of experience managing end-to-end tracking, mobile attribution, and marketing analytics across multiple apps and digital platforms. I leverage GA4, Firebase, Airbridge, and BigQuery to analyze user acquisition, campaign performance, retention, and conversion funnels.

I have implemented and maintained 2000+ tracking events and conversion points, improving attribution accuracy by 30%+ and ensuring over 95% data reliability; I have analyzed 10M+ event records in BigQuery to identify funnel drop-offs and drive a 12% improvement in conversion rates and 15% improvement in retention. I also integrated and monitored campaigns across Google Ads, Meta, TikTok, and Snapchat, helping optimize $500K+ monthly ad spend and improving ROAS by 20%+.

I build real-time dashboards and automated reports using Power BI and Looker Studio, reducing manual reporting effort by 40% and enabling faster, data-driven decisions for marketing and product teams. I collaborate with cross-functional stakeholders to design KPI-aligned dashboards and data models that support growth and optimization.