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RISHABH JAIN PGP 2019-21 BatchRB
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RISHABH JAIN PGP 2019-21 Batch

@rishabhjainpgp2019-2

I build marketing analytics solutions that drive measurable revenue, acquisition growth, and portfolio optimization.

India
Message

What I'm looking for

I'm looking to lead data-driven marketing, personalization, and growth initiatives where I can turn experimentation, predictive modelling, and customer insights into measurable business outcomes.

At American Express, I lead personalization and audience-growth analytics that have delivered more than $50M in incremental revenue through behavioural clustering, adaptive offer ranking, campaign optimization, and customer journey analysis.

I translate A/B tests, propensity models, segmentation, and portfolio performance into executive-ready recommendations for marketing, finance, and VP-level stakeholders. My work has improved acquisitions, reduced marketing investment costs, and made Tableau and Power BI reporting the weekly source of truth for business leaders.

Previously, I built referral targeting and measurement strategies at American Express and led quantitative scenario analysis for FINMA stress tests at Credit Suisse. I also mentor junior analysts and help establish rigorous analytics delivery and model-governance practices.

Experience

Work history, roles, and key accomplishments

American Express logoAE
Current

Marketing Analytics Lead

Mar 2024 - Present (2 years 5 months)

Leads personalization and audience growth analytics, delivering $20M in incremental revenue through behavioral clustering and personalized content. Drives A/B testing frameworks and portfolio optimization, presenting insights to VP-level stakeholders.

American Express logoAE

Senior Marketing Analyst

Oct 2022 - Mar 2024 (1 year 5 months)

Generated $289M in incremental balances and 12K acquisitions via propensity modeling for referral programs. Improved ROI by 30% and cut costs by $7M through incrementality measurement and LTV-based targeting.

Education

Degrees, certifications, and relevant coursework

IIM Indore logoII

IIM Indore

Master of Business Administration, Business Administration

2019 - 2021

Grade: 3.06/4.33

Pursued an MBA at IIM Indore, achieving a GPA of 3.06 out of 4.33.

BITS Pilani logoBP

BITS Pilani

Bachelor of Engineering (Honours), Electronics & Instrumentation

2015 - 2019

Grade: 8.08/10

Earned a Bachelor of Engineering (Honours) in Electronics & Instrumentation from BITS Pilani, with a score of 8.08 out of 10.

Tech stack

Software and tools used professionally

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