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Rictor Yeo

@rictoryeo

I build SaaS pipelines, win strategic accounts, and exceed regional sales targets.

Singapore
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What I'm looking for

I'm looking to leverage my SaaS sales, pipeline-building, strategic partnership, and cross-functional leadership experience to meet and exceed ambitious business targets.

I've driven SaaS and enterprise software sales across Southeast Asia for Blue Yonder, Kinaxis, SAP, Oracle, and Qlik reseller Knowledge Management Solutions. My work focuses on building pipelines from scratch, acquiring strategic customers, and turning complex software into value-based solutions for decision-makers.

At Blue Yonder, I secured TNT, CP Foods, and Dole Asia in Thailand while exceeding a USD $800k annual SaaS license target with USD $880k in sales. At Kinaxis, I built a pipeline threefold from scratch, closed USD $980k in SaaS licenses in Australia, and advanced three prospects to 90% closure.

I've also led teams across Asia Pacific and Japan at Concentrix, managing four managers and fifty customer success executives supporting Red Hat's USD $80 million annual target. Through territory planning, coaching, and pipeline reviews, I helped exceed customer performance targets and grow Customer Success and Global Learning revenues.

Across more than 20 years, I've consistently delivered hunter-led sales growth in supply chain, business intelligence, marketing automation, LMS, BPO, databases, middleware, and subscription software. I bring consultative selling, strategic partnerships, cross-functional collaboration, and a record of achieving around 120% to 130% of annual targets.

Experience

Work history, roles, and key accomplishments

BL

Regional Sales Director

BlueYonder Singapore Pte Ltd

Mar 2022 - Dec 2022 (9 months)

Cultivated sales pipelines and acquired new clients, achieving USD $880k in SaaS license sales (110% of target) in 2022. Secured three new customers in Thailand and marketed supply chain solutions across Southeast Asia.

WL

Sales Director

Web Dynamix Pte Ltd

Jan 2014 - Oct 2017 (3 years 9 months)

Acquired new customers and attained annual targets of SGD $2 million, specializing in marketing automation software and services. Executed lead generation and developed value-based proposals.

KL

Solution Sales Manager

Knowledge Management Solutions Pte Ltd

Jun 2008 - Dec 2013 (5 years 6 months)

Specialized in Qlik Business Intelligence software sales, securing 22 new strategic customers and achieving 120% of annual sales targets. Focused on healthcare, pharmaceuticals, education, and retail sectors.

OL

Market Development Manager

Oracle Corporation Singapore Pte Ltd

Jun 2007 - Mar 2008 (9 months)

Led a team of twelve inside sales consultants, developing sales pipelines for Oracle databases and middleware valued at USD $10 million. Collaborated with partners to generate leads across fourteen cities.

ML

Regional Sales Manager

Meyence Pte Ltd

Nov 2003 - May 2007 (3 years 6 months)

Managed a team of four sales staff, exceeding annual targets of SGD $4 million in cloud-based LMS software. Acquired major clients across healthcare, education, and telecommunications sectors.

NL

E-business Sales Manager

Net Bridge Technology Pte Ltd

Jan 1999 - Sep 2000 (1 year 8 months)

Exceeded SGD $1 million annual targets for subscription-based software tools for the telecommunications industry. Engaged with boards of decision-makers to sell solutions.

Education

Degrees, certifications, and relevant coursework

RMIT University logoRU

RMIT University

Master of Business Administration, Strategic Management

1997 - 1998

Pursued a Master of Business Administration with a focus on Strategic Management.

Curtin University of Technology logoCT

Curtin University of Technology

Bachelor of Commerce, Economics & Finance

1986 - 1990

Completed a Bachelor of Commerce with a double major in Economics and Finance.

Tech stack

Software and tools used professionally

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