RICHARD MCGILL

Recruited to implement sales operations and growth initiatives, creating sales proposals, go-to-market strategies, and performing data analysis and market research. Developed business plans targeting senior administrators of low retention universities, HSIs, HBCUs, and MSIs to increase enrollment and improve student retention with online educational programs.

Achieved top performer status on a four-person sales team, generating over $400,000 in revenue and adding 6 new schools for a new Leadership Program. Exceeded product sales targets by 50% and expanded the client portfolio by negotiating and securing contracts with university alumni departments.

Matched startup executives, venture capitalists, and private equity firms with financial experts using an AI-powered platform to improve financial operational efficiency. Collaborated with Marketing to forward omnichannel retargeting campaigns and increase engagement with prospective clients.

Recruited to create strategic plans for entry into the higher education industry, providing market analysis and analyzing market trends. Synchronized strategies, strategic partnerships, and opportunities with over 100 contacts representing up to $250M in value.

Designed and implemented strategic sales plans to maximize relationships with sports and entertainment organizations, creating an unrivaled customer experience. Improved profitability margins and retention by optimizing logistics/travel spending and redefining commissions.

Cultivated customer relationships with senior level administrators to secure web hosting, development, and digital solutions for 40+ colleges, generating over $17M in revenue. Led in school retention rate, total online advertising revenue, and total school revenue generated.

Successfully secured corporate sponsorships from both Miller-Coors and Anheuser-Busch in the same season, generating over $400K in annual revenue. Achieved three consecutive years of growth in both attendance and wagering, making it the only racetrack in the country to record such increases.

Managed a staff of 3 employees and four student workers, creating marketing programs to promote Men’s Basketball and four other sport teams, generating over $2.5M in annual ticket revenue. Partnered with the Campus Procurement Office on an RFP for a $3M, seven-year campus-wide beverage pouring rights agreement.

Managed a staff of 4 employees and 5 student workers, creating and executing marketing, promotions, and game day programming for 25 sports programs, producing over $5.5M in ticket revenue. Negotiated and secured a historic corporate partnership with AllFirst Bank, valued at $945K over three years.

Completed a Master of Science degree in Sports Management. This program provided advanced knowledge and skills relevant to the sports industry.

Earned a Bachelor of Science degree with a focus on Marketing. Participated in Varsity Football, gaining valuable team and leadership experience.

Completed an internship with the University of Louisville Athletic Department. Gained practical experience in athletic administration and operations.