At O2KL ADVERTISING, I led integrated marketing programs for AARP across Medicare, Caregiving, Financial Wellness and Travel. I managed a $1.65M+ annual revenue portfolio and shaped brand positioning, audience strategy and customer journeys.
At CODE3, GRAHAM HOLDINGS COMPANY, I managed global digital campaigns for Reckitt Benckiser, Heineken and Anheuser-Busch InBev. I executed paid media campaigns across Meta, Pinterest, LinkedIn, Twitter and Snapchat, and delivered full-funnel strategies and campaign analysis.
I launched RippleEffect Social Enterprise LLP, a sustainable e-commerce platform featuring eco-friendly products from brands across India, and developed the in-house vegan accessory line Midoree. I also built marketing frameworks, developed partnerships and led B2B and D2C sales initiatives.
At FOUNTAINHEAD MKTG – DENTSU AEGIS NETWORK, I directed corporate events and developed branding concepts, from naming and identity to experiential installations. I hold an MBA in Advertising and certifications in digital marketing, brand strategy, project management and marketing analytics.
