fatima awan

Operates as creative strategist and growth consultant for enterprise and SMB clients, designing integrated marketing strategies that translate brand positioning into measurable revenue growth. Plans, launches, and optimizes high-converting Meta Ads and Google Ads campaigns, and manages automated WhatsApp Business broadcast campaigns.

Served as lead creative strategist for healthcare and aesthetic clinic clients, formulating multi-channel campaign messaging that directly boosted appointment bookings and lifetime patient value. Planned, launched, and managed targeted Meta Ads and Google Ads campaigns within strict medical advertising regulatory guidelines.

Directed 360° digital marketing and corporate communication strategy over a 7-year tenure, delivering sustained revenue growth and lowering customer acquisition costs across B2B channels. Executed high-performing Meta and Google Ads campaigns and integrated WhatsApp broadcast capabilities with CRM and email marketing software.

Managed SAP SD & MM modules for sales order processing, inventory transfers, stock auditing, and cross-departmental operations. Led corporate communications, PR initiatives, and high-level client relations, while coordinating executive scheduling and board presentations.

Led end-to-end digital lead generation campaigns across international industrial and heavy engineering sectors, expanding market reach across European and Asian markets. Executed targeted SEO and SEM strategies to capture high-intent B2B search traffic and coordinated multi-channel B2B email marketing workflows.