Open to opportunities

Richa Dutt Nandan

@richaduttnandan

Message

I build global B2B GTM engines that grow demand, leads, and brand visibility.

India

Message

What I'm looking for

I'm seeking a senior remote B2B marketing role where I can build scalable GTM engines, drive revenue growth, and lead integrated demand generation across global markets.

I've built and scaled GTM engines for Varuna Marine Services across maritime compliance, emissions management, and digital SaaS portfolios in 15+ markets across Europe, Japan, Asia, and the Middle East. My integrated SEO, ABM, content, and event marketing delivered 40% YoY organic traffic growth, 3x engagement, and 2.5x inbound leads.

I own brand strategy, content, creative production, LinkedIn advertising, event marketing, sales enablement, and a ~€1M annual budget. I also use ChatGPT and Claude AI to accelerate content generation and campaign ideation while protecting brand voice.

Previously, I grew MQLs by 35% at Anunta Tech and reduced cost per lead by 20% through ABM-led GTM and email automation. At Motilal Oswal Financial Services, I led a team of eight and increased lead generation by 60% through omni-channel campaigns and full-funnel analytics.

I combine analytical rigour with hands-on execution across HubSpot, GA4, SEMrush, Canva, and LinkedIn Ads, and I work effectively with global teams across time zones.

Experience

Work history, roles, and key accomplishments

Global Marketing Manager

Varuna Marine Services B.V.

Apr 2021 - Jun 2026 (5 years 2 months)

Delivered 40% YoY organic traffic growth, 3x engagement, and 2.5x inbound leads through integrated SEO, ABM, content, and event marketing across 15+ markets. Owned brand strategy, content strategy, and creative production, and integrated AI-driven marketing to accelerate content generation.

SEO ABM Content Marketing Event Marketing Brand Strategy AI Driven Marketing ChatGpt Claude AI HubSpot GA4 SEMrush LinkedIn Ads Budget Management Sales Enablement

Social Media Consultant

IIEDM

Jan 2020 - Mar 2021 (1 year 2 months)

Increased student engagement by 50% through curriculum redesign and performance-driven content marketing in the EdTech sector.

Content Marketing Social Media Curriculum Design Edtech

Marketing Manager

Anunta Tech

Jan 2019 - Jun 2019 (5 months)

Grew MQLs by 35%, LinkedIn engagement by 45%, and cut cost per lead by 20% through ABM-led GTM with targeted campaigns and email automation. Managed external agencies across website, Google Ads, SEO, and lead generation.

ABM GTM Email Automation LinkedIn Google Ads SEO Lead Generation Agency Management

Digital Marketing Manager

Motilal Oswal Financial Services

Feb 2016 - Oct 2018 (2 years 8 months)

Led a team of 8 and directed multi-vendor agencies, boosting lead generation by 60% and increased investor sign-ups via omni-channel GTM combining paid media, influencer content, and brand campaigns. Implemented full-funnel analytics and reporting frameworks.

Team Leadership Omni Channel Marketing Paid Media Influencer Marketing Brand Campaigns Analytics Reporting BFSI

Digital Marketing & Social Media Analyst

Enterprise Social Media

Aug 2014 - Jan 2016 (1 year 5 months)

Managed digital brand visibility and reputation through social media, SEO, SEM, and performance-driven content strategies, driving stronger discoverability and audience engagement.

Social Media SEO SEM Content Strategy