Open to opportunities

Sonja Uhl

@sonjauhl

Message

Data-driven growth marketer and social media leader delivering measurable engagement and conversion uplift.

Germany

Message

What I'm looking for

I seek a role where I can lead data-driven growth and creative performance initiatives, mentor teams, and scale brand impact across digital channels.

I am a data-driven growth marketer and social media leader with proven success scaling brands, communities, and campaigns across B2B and B2C sectors. I specialize in performance-driven creative strategies, funnel optimisation, and cross-channel storytelling that drive measurable growth.

Across agency and in-house roles I have scaled 30+ client accounts, delivered average social growth of +200% within months, rebuilt lead funnels to generate 150%+ more qualified leads, and contributed to multi‑million euro revenue increases through targeted digital programs.

I combine hands-on campaign execution (Meta, Google, LinkedIn), analytics-led optimisation, and content leadership—running podcasts, community programs, and training—to boost reach, engagement, and conversion at scale.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Podcast Manager

Current

VDI-Verein Deutscher Ingenieure

Jul 2024 - Present (1 year 6 months)

Conceptualized and executed data-driven social media and podcast formats for a 60,000+ follower community, increasing engagement and reach by 300% and growing followers by 50%; produced podcast episodes ranking in VDI's top 3.

Content Strategy Podcast Production Social Media Management Influencer Partnerships Analytics

Current

Founder, Digital Growth Consultant

Current

24DigitalGrowth

Dec 2011 - Present (14 years 1 month)

Founded and scaled an agency that consulted 30+ clients, achieving average social growth of +200% within 3–6 months and up to 150% higher conversion through performance-driven creative strategies.

Growth Strategy Performance Marketing Client Management Paid Social Funnel Optimization Analytics

Head of Marketing

Splendid Research GmbH

Dec 2023 - Jul 2024 (7 months)

Led digital marketing strategy and multi-channel campaigns, rebuilding the lead generation funnel to deliver 150%+ more qualified leads per month and improving B2B acquisition metrics.

Lead Generation B2B Marketing LinkedIn Ads Google Ads SEO Content Marketing Campaign Optimization

Omnichannel Business Partner

Takeda Pharma

Dec 2018 - Oct 2021 (2 years 10 months)

Led omnichannel digital marketing for the Gastroenterology business unit across Europe and Canada, boosting digital engagement by 300% and contributing approximately €273M in additional revenue.

Performance Marketing SEO Analytics Campaign Management HCP Communication