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Carlos Fernández

@carlosfernndez

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I manage multichannel performance campaigns, optimizing media investment, KPIs, and ROI across international markets.

Spain

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What I'm looking for

I'm looking to evolve into a more strategic digital marketing role where I can use performance data, multichannel campaign management, and cross-functional collaboration to improve business results.

At Grupo Viajes El Corte Inglés, I manage more than 50 annual marketing campaigns for international clients and in-house brands across multiple markets.

I lead 360º multichannel media plans spanning web, social, display, TV, DOOH and events, while executing and optimizing Google Ads, paid social, display and programmatic campaigns. I monitor KPIs, turn results into actionable reports, and coordinate closely with internal teams and external stakeholders.

I've reduced CPM by 15% through media optimization and improved ROI by 10% while managing a seven-figure annual budget. I'm ready to build on my hands-on performance marketing and analytics experience in a more strategic role.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

Grupo Viajes El Corte Inglés

Jun 2024 - Present (2 years 3 months)

Managed 50+ annual marketing campaigns for international clients and in-house brands, coordinating stakeholders and ensuring alignment with business objectives. Led campaign setup and 360º multichannel media plans, executed and optimized Google Ads, Social Media, Display, Paid Social and Programmatic campaigns, and monitored KPIs to deliver performance reports.

Google Ads Social Media Display Paid Social Programmatic KPIs Budget Management ROI Optimization CPM Optimization Cross Functional Collaboration AI

Administrative (Internship)

Provincial Association of Hotel and Tourism Entrepreneurs (A

Feb 2023 - May 2023 (3 months)

Handled accounting, invoicing, and taxes using Excel, gaining exposure to financial business processes.

Excel Accounting Invoicing Taxes

Education

Degrees, certifications, and relevant coursework

CEU San Pablo University

Master's Degree, Digital Marketing and Social Media

2023 - 2024

Focused on digital strategy, e-commerce management and marketing analytics, including real business projects involving branding, content creation, email marketing, AI and marketing automation.

Castilla - La Mancha University

Bachelor's Degree, Business Administration and Management

2019 - 2023

Activities and societies: Diploma for the Best Academic Record; Erasmus Exchange at SAA School of Management, Turin (2021-2022); Degree Projects: Digital marketing in the luxury textile sector; Sansa Jewels (Social Media Management).

Bachelor's degree in Business Administration and Management. Diploma for the Best Academic Record, Erasmus Exchange at SAA School of Management, Turin (2021-2022), and degree projects in digital marketing and social media management.