Christian Rueda
@christianrueda
Senior Head of Marketing driving revenue growth through GTM, RevOps, and data-driven demand generation across LATAM and the US.
ColombiaWhat I'm looking for
I’m a Senior Head of Marketing with 9+ years leading revenue growth strategies across LATAM and the United States in B2B technology. I specialize in aligning marketing and sales through Revenue Operations (RevOps) frameworks and commercial SLAs, with an analytical, data-driven mindset.
At iData S.A.S., I owned regional Go-to-Market and Demand Generation initiatives end-to-end, driving sustained corporate pipeline acceleration of +35% and direct annual revenue attribution of +20% to marketing initiatives. I also coordinated multidisciplinary regional teams (Marketing, Growth, SDRs) and implemented automation that improved global operational efficiency by 30%.
Previously at Impresistem S.A.S., I led Marketing & Sales Alignment using SLAs and RevOps methodologies, reducing sales cycle time by 20% and improving conversion performance from MQL to SQL. I’ve also built marketing foundations from zero at Keymarket S.A.S. (CRM and Marketing Automation), and I’ve positioned GenAI solutions to strengthen competitive advantage—while scaling strategic partnerships with global technology leaders like Microsoft, Databricks, Fivetran, and Dataiku.
Experience
Work history, roles, and key accomplishments
Head of Marketing (LATAM/US)
iData S.A.S.
Jun 2024 - Jul 2026 (2 years 1 month)
Lideró la estrategia regional de mercadeo para LATAM y Estados Unidos con ownership de presupuesto y de iniciativas de Go-to-Market, Demand Generation y Revenue Marketing. Diseñó campañas de Demand Generation y ABM que incrementaron el pipeline 35% sostenido y realizó modelos de atribución de marketing con impacto directo del 20% del ingreso anual.
Marketing Brand & Sales Team Lead
Impresistem S.A.S.
May 2022 - Jun 2024 (2 years 1 month)
Dirigió estrategias corporativas de generación de demanda y Revenue Marketing, enfocadas en la convergencia operativa entre marketing e Inside Sales. Implementó prácticas de Marketing & Sales Alignment con acuerdos SLA y metodologías RevOps, reduciendo el ciclo de ventas 20% y gestionando el funnel MQL a SQL.
Marketing Coordinator
Keymarket S.A.S.
Jan 2021 - May 2022 (1 year 4 months)
Diseñó, estructuró y ejecutó el plan de marketing digital y el posicionamiento estratégico de marca. Implementó CRM y herramientas de Marketing Automation para trazar el funnel comercial, optimizar conversiones y consolidar alianzas estratégicas en el ecosistema tecnológico local.
Education
Degrees, certifications, and relevant coursework
EUDE Business School
Master en Marketing Estratégico & Comunicación Digital, Marketing Estratégico y Comunicación Digital
Completed a Master in Marketing Estratégico & Comunicación Digital at EUDE Business School, Spain.
McKinsey & Company
McKinsey Forward Program, Strategy and Transformational Leadership
Completed the McKinsey & Company Forward program covering strategy, transformational leadership, and future skills.
HubSpot Academy
Inbound Marketing Certification, Inbound Marketing
Earned an Inbound Marketing certification from HubSpot Academy.
Microsoft & LinkedIn
Generative AI Productivity (Microsoft & LinkedIn), Generative AI Productivity
Completed Generative AI Productivity training by Microsoft & LinkedIn.
Universidad de los Andes
Storytelling con Datos, Storytelling con Datos
Completed a Storytelling con Datos training focused on advanced analytical visualization and business data communication techniques.
Universidad de Minuto de Dios
Profesional en Comunicación Visual, Comunicación Visual
Completed a professional program in Comunicación Visual at Universidad Minuto de Dios in Colombia.
Google Activate
Marketing Digital & Business Intelligence (BI) Program, Marketing Digital & Business Intelligence (BI)
Completed Marketing Digital & Business Intelligence (BI) training through Google Activate.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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