At Levvy, I repositioned the U.S. fintech platform for accounting and advisory firms around a category gap uncovered through customer interviews, competitive analysis, and G2 reviews. I built the messaging framework and defined four buyer personas to align the website, campaigns, and content.
At Paladino HCM / Integrum Resources, I led two corporate rebrands, including Integrum's first unified identity after the acquisition. I built the brand from employee research and directed its positioning, voice, visual identity, and brand books.
I also directed the launch of two corporate websites and developed client-facing content, including five educational eBooks and a recurring Workday Updates campaign. With Sales, I wrote ten customer case studies and produced four virtual client events that generated 15 leads for follow-up.
Across roles in fintech, HR tech, renewable energy, and mobility, I've worked on regional campaigns, sales materials, and brand strategy. I bring experience across North America, Latin America, Europe, and China, and I work bilingually in English and Spanish.
