Open to opportunities

Chua yinghui

@chuayinghui

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Driven business graduate skilled in product management and market analysis.

Singapore

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What I'm looking for

I seek a dynamic role that fosters collaboration and innovation, allowing me to leverage my analytical skills and creativity to drive business success.

I am a business graduate from Nanyang Technological University with a strong foundation in finance and marketing. My experience spans across product management and brand management, where I have successfully led initiatives that drive engagement and sales. At Shopee, I have honed my skills in stakeholder management and product development, contributing to significant improvements in system stability and user engagement.

My previous role as an Assistant Brand Manager at Aura Prestige allowed me to manage a diverse portfolio of global brands, where I achieved a remarkable 500% sales increase during a major sales event. I am passionate about leveraging data to identify consumer trends and enhance marketing strategies, which has led to successful repositioning of underperforming brands. I thrive in fast-paced environments and am committed to achieving business goals through collaboration and innovative problem-solving.

Experience

Work history, roles, and key accomplishments

Current

Associate, Product Management

Current

Shopee Pte Ltd

Sep 2023 - Present (1 year 9 months)

As an Associate in Product Management, I led the implementation of features enhancing seller visibility and engagement. I developed comprehensive PRDs, managed stakeholder expectations, and collaborated with cross-functional teams to improve system stability and resolve issues efficiently.

Stakeholder Management Project Planning Data Analysis System Design User Acceptance Testing Problem Solving Agile Methodologies Market Research

Assistant Brand Manager

Aura Prestige Pte Ltd

Nov 2022 - Sep 2023 (10 months)

Managed a portfolio of 32 global brands, overseeing daily operations, e-commerce optimization, and social media growth. Achieved a 500% sales increase during the 12.12 sales event through strategic marketing and effective communication.

Brand Management Social Media Marketing Event Management Market Research Customer Engagement ROI Analysis Digital Marketing

Branding and PR Executive (Regional)

Sennheiser Consumer Audio Pte Ltd

Jan 2021 - Nov 2022 (1 year 10 months)

Managed branding and PR campaigns across six SEA countries, increasing brand awareness by over 50%. Developed creative content, executed marketing campaigns, and collaborated with various teams to optimize performance.

Brand Awareness Campaign Management Content Creation Social Media Strategy Data Analysis Public Relations Marketing Strategy Creative Writing Digital Advertising

Finance Intern

Atlas Copco (South-East Asia) Ptd. Ltd.

Jul 2019 - May 2020 (10 months)

Pitched innovative solutions to senior management and collected data to create financial forecasts. Collaborated with Business Controllers to enhance financial reporting and internal controls.

Financial Forecasting Data Analysis Change Management Internal Controls Reporting Business Strategy Presentation Skills Excel Revenue Analysis

Finance and Leasing Intern

Frasers Property

Dec 2019 - Dec 2019 (0 months)

Supported marketing and leasing teams by developing promotional strategies and performance improvement plans for underperforming clients, contributing to revenue growth.

Marketing Strategy Revenue Performance Market Analysis Financial Reporting Team Collaboration Strategic Planning

Education

Degrees, certifications, and relevant coursework

Nanyang Technological University

Bachelor of Business (Hons), Business

2018 - 2021

Completed a Bachelor of Business (Hons) with a focus on Finance and Marketing, gaining extensive knowledge in business principles, market analysis, and strategic communication.

Ngee Ann Polytechnic

Diploma, Real Estate Business

2015 - 2018

Grade: Director’s List

Achieved a Diploma in Real Estate Business, recognized on the Director's List for outstanding academic performance, focusing on real estate principles and market dynamics.